As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience

In our CX webinar, PSFK President of Research & Strategy Scott Lachut and strategist Avery McCaffrey guide viewers through a framework for engaging the conscious consumer

The CX Playbook lays the groundwork for brands looking to build purpose-driven campaigns, products and experiences

Five stores from PSFK's NYC Retail Guide deliver inspired, next-level customer experiences

Businesses are optimizing their work as well as their services by incorporating AI and chatbot assistance into everyday routines

Brands across industries, from finance to retail and food, are finding ways to improve customer service by incorporating AI chatbots

Data from PSFK's survey on chat defines consumer expectations for immediate, proactive service without sacrificing the human element

Three scenarios from PSFK’s Digital Banking Playbook, a collaboration with Microsoft, demonstrate how emerging tech helps financial institutions deliver more relevant services

As the use of virtual agents expands, research has identified specific ways that companies can optimize the efficiency and value of their chat-based services, from designing an ecosystem experience to giving the customer more control

Strategies from PSFK’s Digital Banking Playbook, a collaboration with Microsoft, guide investment banking firms through data-based upgrades

Using advanced analytics, investment banks can improve accuracy, security and efficiency with strategies from PSFK’s Digital Banking Playbook

Brands like Sony, Starset and Panasonic are integrating AR and VR experiences into their live events like concerts and games to offer consumers entertainment like never before

Intelligent bots can automate outreach and build profiles of new customers, freeing up CX staff to focus on relationship building at a higher level

From Star Wars to indie projects, entertainment companies are extending their reach by creating fully immersive experiences that let fans live out their favorite narratives