psfk op-eds

Advertising Op-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency Model

‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad industry off guard, prompting a crisis for the agency model

Merchandising & Curation Op-Ed: Why AI Won't Replace The Human Touch In Brand Marketing

The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard

Op-Ed Op-Ed: The Experience Is A Brand's Most Important Product

In a time when companies like Apple and Tesla continuously raise the bar for consumer experience, Donny Makower of RED Interactive advocates looking at brands through the eyes of the customer

Retail Op-Ed: AR Is Turning The World Into A Playground For Creative Brands

Tool of North America creative director Clay Weishaar explores how brands can use the tech to enhance physical experiences in retail, travel, education and more

Automotive Op-Ed: AR Gives Consumers A Sense Of Ownership

Richard Cumming, co-founder of immersive content studio Two Goats, examines how brands like BMW are using augmented reality to help shoppers visualize and customize a product in their own environment

Op-Ed Op-Ed: 5 Retail Strategies From Shoptalk For The 'Customer-Obsessed'

YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community

Loyalty & Membership Op-Ed: What To Expect As Cannabis Retail Evolves

Joel Milton, CEO of the cannabis-focused CRM Baker, describes the challenges and opportunities of a burgeoning industry as more U.S. states legalize recreational marijuana

Millennials Op-Ed: Millennials Are Ushering In A New Era Of Content Creation

Storyblocks CEO TJ Leonard explores the shifting needs of digitally-savvy young creatives, who are producing more bite-sized content at faster speeds

Health Op-Ed: Tech Will Save Healthcare, And Healthcare Will Save Your Business

Evan Kraut, managing director of Grey Adventures, argues that data and devices will lead to better health—and drive transformation in other industries

Advertising Op-Ed: Why Hitler Would Have Loved Twitter

Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter's got lost in the clicks, tweets and retweets

Op-Ed: Why The Barcode Will Soon Become The World's Largest Consumer Engagement Platform

Niall Murphy, CEO and co-founder of smart products platform EVRYTHNG, discusses how an update to the standard will give every product a web address

Merchandising & Curation Op-Ed: Retail Personalization Is More Elusive Than You Think

Shana Pilewski of Dynamic Yield examines the missing link between strategic priority and successful execution of personalization in retail

Advertising Op-Ed: Advertising's Key Takeaways From Super Bowl LII

Oliver Fuselier and Dustin Callif, Managing Partners at Tool of North America, take a look at the strategies behind this year's Super Bowl ad campaigns

Advertising Op-Ed: The Winning And Losing Ads From Super Bowl Sunday

Rob Campbell, Chief Strategy Officer at Deutsch Los Angeles, unpacks which spots were most and least effective on advertising's big day