public health

Design Interview: How Women's Health Clinic Tia Is Enabling Relationship-Driven Care In A Fragmented Space

Tia's founder explains how the women's health platform aims to fix a broken model by setting new standards of care, focusing on holistic and personalized attention as well as greater accessibility

Health Coworking Space Offers Members On-Site Medical Health Care

Office-space provider Convene and healthcare startup Eden Health are working to bring clinics to the workplace

Analysis Interview: How Telemedicine Platform Rory Is Extending Digital, On-Demand Care To Menopausal Women

Rory is a women's service from men's health care platform Ro, focused on using telehealth capabilities to support the underserved demographic of perimenopausal and menopausal women

Loyalty & Membership Women's Health App Tia Opens Membership-Based Clinic In NYC

The free app for "cycle-connected" care is branching out into brick and mortar with its first patient clinic for subscribers at $150 per year

Banks, Insurance & Financial Services Blue Cross Blue Shield Extends Grocery Delivery To Service 'Food Deserts'

To make good nutrition more accessible in low-income areas, Blue Cross expanding its healthy meal delivery plan, offering a subscription that covers delivery fees to incentivize adoption

Beauty Benefit Popup Visitors Can Test Winged Eyeliner With A Side Of Chicken Wings

Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product

Features How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Fitness & Sport Fitbit Wearers Can Share Data With NIH To Improve Health Care

The Fitbit BYOD program is a digital health initiative in partnership with the NIH's health project All of Us and is designed to use real-time participant data to inform healthcare research

Post Purchase Service & Support CVS Partners With Aetna To Offer Customers More In-Store Services

The pharmacy brand is expanding its healthcare services through a merger with Aetna to include basic checkups, blood testing, disease screenings and more in-store

Brand Activation & Immersion PSFK Spotlight From Facebook's 2019 Trends Report: Wellness as a Luxury Good

Original insight from PSFK on the evolution of wellness into a luxury category, from Facebook IQ's 2019 Topics & Trends Report

Op-Ed Op-Ed: Why Cannabis/CBD Is One Of The Fastest Growing Categories Of Our Lifetime

Jeffrey Hill, CEO of Hill-3 Investments, explains the enormous potential within the cannabis and CBD space, and how increasing understanding of its use across health and fitness industries combined with its financial impact at state and federals is driving its meteoric growth

Interview PSFK Retail Conference Preview: Ro's CEO On Democratizing Healthcare Through Telemedicine

Presenting at PSFK's Future of Retail 2019 Conference, Ro is a mission-driven healthcare technology company that works with doctors, pharmacists and engineers to provide accessible, affordable, personalized treatment all on its telemedicine platform

Delivery & Logistics 'Uber Of Birth Control' Helps Customers Take At-Home HPV Tests

Expanding its health services for women and on-demand administration of HIV preventative PrEP, Nurx is providing at home kits so women can test comfortably and confidently

Transactions & Payments Diabetes-Focused Insurance Startup Charges Fees Only If Patients Improve

Digital health service Vitra proposes an innovative payment model, not charging fees unless patients improve, and providing no medications but instead offering diabetes patients natural management and online coaching