public relations

Advertising How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Home Macala Wright: Contextual Analysis Of Influencers Is Key To Marketing Success

Marketing professionals must equip themselves with the right tools, ask the right questions and have a concrete understanding of outcomes.

Design Piers Fawkes: PR Needs To Kill The Press Trip

Public relations executives impede media by failing to understand the change of process and structure in modern newsrooms.

Advertising Adidas Unveils First Corporate Blog Maintained By Employees

The sports apparel leader lets the world into its heart and company values as it showcases a wide variety of articles written by Adidas group staff.

Domino's Spins Its Bad Rap Into Good Press [Headlines]

Uses social media, Domino's pizza re-establishes its brand as a company that values transparency.

Technology SEO-ing Your Social Capital

Reputation management has been the preserve of big brands and companies for some time now but there is a growing trend in "online reputation management" services for the personal consumer.

Advertising Monocolumn: Syria Revolts: PR Put On Ice

Syria is going on a bit of a PR drive, with its photogenic British-born first lady, Asma al-Assad, as its lynchpin. A fawning profile in the March issue of American Vogue was to be followed by the forum, which Mrs al-Assad was due to host.

Design Monocolumn: Finland Loses Its Religion

The weeks leading up to Christmas should be a joyous time for the Evangelical Lutheran Church. In Finland though, the past month has turned out to be quite the opposite.

Work George Parker: Should We Can Cannes?

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

Gaming & Play This Week in Branding & Advertising

PSFK curates some of the branding, digital and advertising news pieces and ideas catching our attention this week.

Retail IKEA Furnishes Parisian Subways

IKEA has demonstrated creativity in a recent guerrilla marketing initiative by furnishing Parisian subway stops.

Technology Infographics: Four Ways Of Looking At Twitter

Providing some new eye candy for data visualization junkies, Jeff Clark of Neoformix has built four applications that visualize Twitter data.