SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Marketing professionals must equip themselves with the right tools, ask the right questions and have a concrete understanding of outcomes.

Public relations executives impede media by failing to understand the change of process and structure in modern newsrooms.

The sports apparel leader lets the world into its heart and company values as it showcases a wide variety of articles written by Adidas group staff.

Uses social media, Domino's pizza re-establishes its brand as a company that values transparency.

Reputation management has been the preserve of big brands and companies for some time now but there is a growing trend in "online reputation management" services for the personal consumer.

Syria is going on a bit of a PR drive, with its photogenic British-born first lady, Asma al-Assad, as its lynchpin. A fawning profile in the March issue of American Vogue was to be followed by the forum, which Mrs al-Assad was due to host.

The weeks leading up to Christmas should be a joyous time for the Evangelical Lutheran Church. In Finland though, the past month has turned out to be quite the opposite.

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

PSFK curates some of the branding, digital and advertising news pieces and ideas catching our attention this week.

IKEA has demonstrated creativity in a recent guerrilla marketing initiative by furnishing Parisian subway stops.

Providing some new eye candy for data visualization junkies, Jeff Clark of Neoformix has built four applications that visualize Twitter data.