public relations

Advertising Burger King Asks Students For April Fools' Prank Fodder

The fast-food chain is crowdsourcing prank ideas for next year's campaign, as well as collecting insights into younger consumers' likes

Brand Activation & Immersion How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Features How An Education In Branding Helps One SVA Grad Identify New Opportunities For Clients

Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development

Work How Co-Automated Workflows Are Increasing Efficiency

Businesses are optimizing their work as well as their services by incorporating AI and chatbot assistance into everyday routines

Hotels, Hospitality & Travel Inside The Booming Business Of Nation Branding

These days, every place in the world wants to market its unique identity—and an industry has sprung up to help put them on the map

Entertainment Advertising Roundtable: What Should We Take Away From This Year's Super Bowl Ads?

We reached out to advertising experts to get their take on what worked, what didn't and why

Home Macala Wright: Contextual Analysis Of Influencers Is Key To Marketing Success

Marketing professionals must equip themselves with the right tools, ask the right questions and have a concrete understanding of outcomes.

Design Piers Fawkes: PR Needs To Kill The Press Trip

Public relations executives impede media by failing to understand the change of process and structure in modern newsrooms.

Advertising Adidas Unveils First Corporate Blog Maintained By Employees

The sports apparel leader lets the world into its heart and company values as it showcases a wide variety of articles written by Adidas group staff.

Domino's Spins Its Bad Rap Into Good Press [Headlines]

Uses social media, Domino's pizza re-establishes its brand as a company that values transparency.

Technology SEO-ing Your Social Capital

Reputation management has been the preserve of big brands and companies for some time now but there is a growing trend in "online reputation management" services for the personal consumer.

Advertising Monocolumn: Syria Revolts: PR Put On Ice

Syria is going on a bit of a PR drive, with its photogenic British-born first lady, Asma al-Assad, as its lynchpin. A fawning profile in the March issue of American Vogue was to be followed by the forum, which Mrs al-Assad was due to host.

Design Monocolumn: Finland Loses Its Religion

The weeks leading up to Christmas should be a joyous time for the Evangelical Lutheran Church. In Finland though, the past month has turned out to be quite the opposite.

Work George Parker: Should We Can Cannes?

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.