The fast-food chain is crowdsourcing prank ideas for next year's campaign, as well as collecting insights into younger consumers' likes
SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry
Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development
Businesses are optimizing their work as well as their services by incorporating AI and chatbot assistance into everyday routines
We reached out to advertising experts to get their take on what worked, what didn't and why
Marketing professionals must equip themselves with the right tools, ask the right questions and have a concrete understanding of outcomes.
The sports apparel leader lets the world into its heart and company values as it showcases a wide variety of articles written by Adidas group staff.
Uses social media, Domino's pizza re-establishes its brand as a company that values transparency.