“What we’ve learned from our communities out there is that they’re highly passionate, but they don’t necessarily like being sold to directly, which is an offshoot of them being Gen Z and millennial [This holiday campaign] giving them a digitally active brand experience that anyone can get a hold of without needing to have some physical, experiential event.”

“We wanted to add some magic to Christmas food shopping and the in-store skating experience has certainly done that.”

“The role of humans in brick-and-mortar has reached an important point of bifurcation. Today we are able to optimize for repetitive, time-consuming tasks that can be automated and double-down humans’ involvement with the higher-touch, highly personal responsibilities that are essential for driving conversion. The tools that will free associates from annoyingly repetitive tasks, and empower them to provide greater service, advice and product knowledge will make associates’ lives easier and generally make stores more efficient.”

“When it comes to the experience of taking the vitamins, when it comes to packaging, when it comes to collateral, when it comes to what they’d like to see more or less of as far as content, all of that, for us, is crowdsourced.”

“Artificial intelligence (AI) and becoming more predictive are going to be key…With this data, combined with artificial intelligence and our chatbot, we can move to taking a more proactive relationship with predictive tools and push the most relevant product. We can reach out to you and offer you a hotel deal in San Diego for this weekend because we see that you are available, and I see that you love to go there. It’s moving to predictive thanks to AI.”

“Since the robot courier will replace human labor, which makes the last mile delivery cheaper. This in turn helps e-commerce grow even more — it will be less expensive (we eliminate labor costs) and extremely convenient (the parcels are waiting for you safely in your own parcel locker).”

“The purchase decision process for buying a road bike is similar to that of a bespoke suit or a high-end car—you can’t just get on a $5k+ bike and ride around the block to get the feel for it.”

“[Payless] wanted to push the social experiment genre to new extremes, while simultaneously using it to make a cultural statement. Payless customers share a pragmatist point of view, and we thought it would be provocative to use this ideology to challenge today’s image-conscious fashion influencer culture.”

“We’re fusing the in-store experience and e-commerce to offer a fun and convenient experience. Harajuku isn’t just for shopping, it’s also a place where fashion is created. We’d like to use our customer’s creations as a stimulus for developing new types of fashion.”

“Since day one, we’ve formed a two‑way conversation with our customers. [On Instagram] we have created beautiful imagery to catch your eye, because you eat with your eyes first. Really what we’ve done is we’ve created a forum for our customers to communicate with us, to tell us the ingredients that they want in their food.”

“Wellness is the theme…What these devices are doing to us and our memory, how much time we spend on them, how they affect our mental health—it has become evident that there’s a negative impact on us. Bumble introduced a news function. and the new iOS can babysit your time. The dopamine rush that this created, companies are now trying to help us solve. “

“I realized we were doing a certain number of teas in the coffee shop. I created a footprint for a modern tea room. Tea has an image issue, so we dressed it up in pink tile from head to toe and neon. People realize it’s not stodgy.”

“Experiencing retail is such a hot theme today. Customers absolutely have higher expectations. It’s being driven by the fact that they are so used to things being convenient. Therefore, if they’re going to make that trip to the store, it has to be for a reason, which is where Hero fits in: How do we combine those two worlds? How do we combine the experience of the store but also the convenience of e‑commerce that customers have become used to?”

“We just want to be the conduit for something that already exists. Girlboss is part of it, but it’s a much, much larger conversation that we’re part of. Experiences are a way for people to have a sense of discovery that we want to replicate online, but I don’t think it’s been done very well. Especially when it comes to professional networking or professional resources.”