The athletic brand famous for its sneakers is driving engagement by enhancing store consumers' path to purchase at three key stages
Biotech sneakers created with MIT Design Lab use reactive microorganisms to personalize performance for the wearer
The artist and PSFK conference speaker applied her high-contrast, modern aesthetic to a collaboration with the athletic brand
The Mobium Elite promotes "adaptive running" and features a band that enhances the foot's natural spring.
The famed shoe brand brings a little bit of Tokyo to your morning workout.
The brand introduces a new video site that profiles in-house designers and their inspiration.
The sports brand opens a solar-powered shop made from recycled and upcycled materials in Bangalore.
Sports brand finds out if soccer fans are more attached to their favorite teams than their partners.
The running-obstacle game lets players collect medals; but is the fun game a guise for an Olympic marketing push?