puma

Fashion & Apparel Puma's Digital-Led Store Enhances How Consumers Discover Its Shoes

The athletic brand famous for its sneakers is driving engagement by enhancing store consumers' path to purchase at three key stages

Merchandising & Curation 'Living' Puma Shoes Alert Wearers Of Fatigue In Real Time

Biotech sneakers created with MIT Design Lab use reactive microorganisms to personalize performance for the wearer

Fashion & Apparel Artist Shantell Martin Brings Her Bold Designs To Puma's Spring Style

The artist and PSFK conference speaker applied her high-contrast, modern aesthetic to a collaboration with the athletic brand

Advertising Puma Robot Helps Runners Go Faster

Raceable tech follows the lines on a track and provides a visual target to beat

Work 11 Stories You Need To Know Today

Nike catching up to German brands Puma and Adidas, Walmart Black Friday starts early and BitTorrent sees decline in US traffic.

Design Puma Running Shoe Expands And Contracts With Wearer’s Steps

The Mobium Elite promotes "adaptive running" and features a band that enhances the foot's natural spring.

Advertising PUMA Japanese Anime Sneakers Look Like Colorful Cartoons

The famed shoe brand brings a little bit of Tokyo to your morning workout.

Retail Puma Launches Biodegradable Shoes & Apparel

To show the brand’s commitment to the environment, it will launch a line of clothing that can be worn and then returned when finished with for processing.

Gaming & Play Herman Miller Asks Yves Behar, 'Why Do You Design?'

The brand introduces a new video site that profiles in-house designers and their inspiration.

Design PUMA Opens Its First Self-Sufficient, Sustainable Store

The sports brand opens a solar-powered shop made from recycled and upcycled materials in Bangalore.

Innovation This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Advertising Puma Conducts 'Scientific' Research To See If Men Love Football More Than Their Wives [Video]

Sports brand finds out if soccer fans are more attached to their favorite teams than their partners.

Retail PUMA Opens A Social Club Inside A Store [Pics]

The sports brand opens a new retail and entertainment space in Prague intended to become a mul­ti­func­tional meet­ing point for young fans.

Gaming & Play Puma Turns Its Site Into An Interactive Nintendo Game

The running-obstacle game lets players collect medals; but is the fun game a guise for an Olympic marketing push?

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