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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
June 15, 2018

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Watch IBM Watson’s Global Retail Leader speak at PSFK’s Future of Retail 2016 San Francisco Event about the value of expert know-how in guiding customers to the perfect purchase

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Margot Landsdorf of Shopkick explains how mobile phones can be used to influence consumer behavior—both before and during an in-store experience

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