A NYC craft brewery transformed their beer labels into a clue-based mobile game that celebrates music and Japanese culture
The fashion e-tailer 11 Honoré is merging its runway with retail this NYFW, letting show attendees scan QR codes to purchase as well as launching a popup in Manhattan featuring its new wares
The GU Style Studio experiments with a store concept that allows shoppers to try and purchase apparel and accessories but not take them home, instead shipping them directly to customers
Using its knowledge of what resells, thredUp designed a line with a buyback promise ensuring the site will purchase secondhand wares from customers at 40% of their original price
The ‘GH Lab’ pop-up features over 40 ‘elite’ products tested by chemists, engineers and scientists, ‘so consumers can shop with confidence,’ says editor-in-chief Jane Francisco
The retailer explains to PSFK how it's integrating voice and facial recognition technology into its brick-and-mortar stores in an effort to upgrade the IRL shopping experience and incentivize store visits
Brooklyn Roasting Company customers can track their beverage's supply chain using QR codes found on to-go cups, appealing to consumer interest in brand transparency as well as product origin and quality
The car company's rescue assist app gives a digital helping hand to rescue workers
New street art project is the perfect combination of art and technology.
Fiftyfity raises awareness around issues facing those living on the street by turning temperatures in the cinema down low.
QkR by Mastercard will let people avoid long lines and order after sitting in the theater using a mobile payment system.
The popular luxury store uses new technology to put a creative spin on their traditional holiday light show.
Capturio lets users link their contact information with their favorite t-shirt, which then functions like a QR code.