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Brand Activation & Immersion 11 Honoré Popup Offers Visitors Shoppable, Size-Inclusive NYFW Experience

The fashion e-tailer 11 Honoré is merging its runway with retail this NYFW, letting show attendees scan QR codes to purchase as well as launching a popup in Manhattan featuring its new wares

Fashion & Apparel Fast Retailing Co's Digitally Enabled Store Ships Merch To Shoppers' Homes Only

The GU Style Studio experiments with a store concept that allows shoppers to try and purchase apparel and accessories but not take them home, instead shipping them directly to customers

Merchandising & Curation Circular Fashion Brand Designs Own Line Of Data-Backed Clothing

Using its knowledge of what resells, thredUp designed a line with a buyback promise ensuring the site will purchase secondhand wares from customers at 40% of their original price

Grocery, Convenience & Supermarket Interview: Inside Good Housekeeping Institute’s First-Ever Store In The Mall Of America (With A Little Help From Amazon)

The ‘GH Lab’ pop-up features over 40 ‘elite’ products tested by chemists, engineers and scientists, ‘so consumers can shop with confidence,’ says editor-in-chief Jane Francisco

Shopper Education & Assistance H&M On How Its Voice-Activated Mirror Is Connecting Its Digital And IRL Identities Through The Power Of Selfies

The retailer explains to PSFK how it's integrating voice and facial recognition technology into its brick-and-mortar stores in an effort to upgrade the IRL shopping experience and incentivize store visits

Food & Beverage Coffee Drinkers Can Track Their Beans' Source On An IBM Blockchain

Brooklyn Roasting Company customers can track their beverage's supply chain using QR codes found on to-go cups, appealing to consumer interest in brand transparency as well as product origin and quality

Automotive How Mercedes-Benz Is Using AR To Keep First Responders Safe

The car company's rescue assist app gives a digital helping hand to rescue workers

Advertising QR Code Murals Turn The East Village Into A Giant Scavenger Hunt [Pics]

New street art project is the perfect combination of art and technology.

Technology Movie Theater Simulates What It’s Like To Be Homeless During The Winter

Fiftyfity raises awareness around issues facing those living on the street by turning temperatures in the cinema down low.

Technology Order Popcorn From Your Theater Seat By Scanning The Arm Of Your Chair

QkR by Mastercard will let people avoid long lines and order after sitting in the theater using a mobile payment system.

Design Saks Fifth Avenue Holiday Light Show Features 3D Projection Mapping

The popular luxury store uses new technology to put a creative spin on their traditional holiday light show.

Innovation SPRINGWISE: Take A Photo Of A Shirt, Get Wearer's Contact Details

Capturio lets users link their contact information with their favorite t-shirt, which then functions like a QR code.

Advertising What Do You Want To See Included In The iPad 2?

PSFK asked our experts at the Purple List what they would like to see included in future iPads.

Gaming & Play QR Code Made Of Rubik’s Cubes [Pic]

To promote a new social game, Ape IO created a novel mobile tag using the iconic toy.