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Cafe & Restaurant Fast-Casual Chain CAVA Integrates Customer Insights To Enable Healthy Convenience

The restaurant brand is investing in consumer data and insight collection to improve its cx, revealing a demand for convenience features like drive-thus that don't sacrifice healthy options

Advertising Burger King Asks Students For April Fools' Prank Fodder

The fast-food chain is crowdsourcing prank ideas for next year's campaign, as well as collecting insights into younger consumers' likes

Food & Beverage McDonald's Personalizes Its Drive-Through With Tailored Menu Offerings

The fast-food franchise is implementing menus that adapt in accordance with real-time factors like weather, trending items and customers' orders as they go

Loyalty & Membership Burger King Rewards Customers Who Burn Competitor Ads With Free Whoppers

The 'Burn That Ad' campaign invites customers to scan any media from the fast-food chain's competitors on its AR-enabled app, and then burn it virtually to receive a free whopper

Automotive Wayback Burger Delivery Vehicle Cooks Customers' Food On-Site

The restaurant chain is debuting an electric vehicle and app that combine the convenience of delivery with on-site cooking, aiming to curb common complaints of "soggy fries" or forgotten items

Brand Activation & Immersion KFC Fans Can Contribute And Fund Product Ideas Via Online Innovations Lab

The chain restaurant's Innovations Lab is an Indiegogo crowdsourcing and crowdfunding campaign that helps the brand foster innovation and gauge consumer interest

Delivery & Logistics Interview: CMO Of The Company Behind Melt Shop, Five Guys, The Little Beet And More On The Future Of Fast-Casual Dining

Jason Anello explains how Aurify turned consumer demand into a powerhouse portfolio of niche brands, commenting on the strengths of fast-casual dining and how restaurants can navigate shifting online-offline customer dynamics

Analysis Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon

This holiday season, fans of tex-mex chain Taco Bell will be able to purchase branded gift wrap exclusively on Amazon Canada, part of the restaurant's efforts to maintain its reputation for fun and out-of-the-box activations

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