quizzes

Retail Interview: How A Storytelling Platform Helps Brands Create Compelling Content For Modern Consumers

In an interview, PSFK speaks with Matt Trotta GM of North America of Playbuzz, an interactive storytelling platform, on consumers' content consumption patterns and how brands can attract an engaged audience

Home Paint Company Uses Quizzes And Calculators To Help Customers Pick A Color

DTC decor brand Clare aims to streamline how customers select paint colors, eliminating trips to the hardware store by digitizing the entire process

Shopper Marketing & Promotions Johnson & Johnson's Interactive Mobile Ads Reward Users With Gift Cards

The pharmaceutical company is rewarding customers for their feedback after engaging with an assortment of quizzes, surveys and video ads