Rachel Shechtman

Advertising Best of 2014: Reimagining The Retail Floor as a Hub for Community and Entertainment [PSFK FUTURE OF RETAIL NYC]

Founder of Story discusses how her rotating retail space merges merchandising, marketing, and business development to refresh content and connect to shopper needs and interests

Design 17 Year Old Entrepreneur: Why Connections Need To Be Forged In The Real World [PSFK 2014]

In this video, Will Berman of Unwashed Denim and Rachel Shechtman of STORY talk about the importance of democratizing discovery.

Retail Rachel Shechtman: Top Tips For Young Entrepreneurs [PSFK 2014]

No idea is too big or too crazy, and don't let perfectionism get in the way of finishing a project.

Innovation PSFK Presents The Future Of Retail At Social Media Week

Join our session on Feb 18th featuring Google and other retail innovators as we explore progressive consumer engagement strategies.

Editors Pick These Are The Faces Of Made-In-America [Pics]

Photographs of the new Makers-In-America, an incredible group powering a new way of business.

Advertising Piers Fawkes: What Are The Best American Brands?

What are your favorite Made-In-America companies that for years delivered great products that set themselves apart?

Design Rethinking Brick And Mortar Retail [PSFK 2013]

Rachel Shechtman, founder of Story talks about how the element of surprise and renewal is key in today's stores.

Technology Now Online: Amazing Talks You Missed At PSFK CONFERENCE 2013

Talks by an incredible mix of artists, designers, marketers and technologists inspire our audience of creative professionals.

Innovation Rachel Shechtman: Why The Brand Consumer Relationship Is Like Dating [PSFK 2013]

The founder of STORY shares her thoughts on what she believes is the future of e-commerce.

Luxury How Elastic Environments Save Time And Resources For Everyone [My Ideal City]

PSFK chats with Rachel Shechtman, founder of STORY, about how elastic environments are positively impacting urban development.

Home Building Offers Parking By Day, Fine Dining At Night, Yoga On The Weekends [My Ideal City]

Venue in the heart of downtown Miami is ultimate elastic environment.

Retail Rachel Shechtman: Why Retail Is Like Publishing [PSFK 2013]

To meet the rapidly changing demands of today's consumer, retailers need to constantly offer something new and different.

Retail STORY's Wellness Space Promotes A Healthy Mind And Body

Peruse healthy living products and leave the space sweating after taking a yoga class.

Gaming & Play 2013 Predictions: PSFK Polls The Experts

Google+ Hangouts brings together a panel of experts to weigh in on the trends they think will dominate in 2013.