Racing

Advertising Honda Stages A Race Between A Real Car And Video Game Copy

The mixed reality campaign shows how close video game racing has come to real driving

Automotive Toyota Shows Viewers What It's Like To Ski With Only 3% Of Your Vision

The auto brand emphasizes its mobility mission with an Instagram account that shows viewers what a Paralympic athlete sees

Design Renault's Formula One Concept Car Exposes Driver Within 3D-Printed Bubble

The Renault-designed F1 car looks ahead to 2027 with driver safety and spectator entertainment improvements

Fitness & Sport Digital Baton Cheers On Lonely Runners

The device allows marathoners to receive messages from loved ones during their race

Advertising Jaguar Appoints A Virtual Band Member As Its Brand Ambassador

The automaker has announced its new global representative to help inspire the next generation of engineers

Technology DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Entertainment Driverless Cars Will Be Racing Each Other Sooner Than You Think

In motorsport competition, entrants design and race road cars with home-built AI systems

Gaming & Play Drones Are Giving A Behind-The-Scenes Look At What's Powering The Olympics

GE takes viewers behind-the-scenes with a live stream of what's enabling the events

Technology Advancing Automotive AI With The World's First Fully Autonomous Race

The electric and AI-driven vehicle will roll out during the Formula E tournament this year

Home How Sponsoring NASCAR Gave this Mortgage Company a Restart On Relevance

An interview with CMO of Ditech Financial on how an unlikely sponsorship changed everything

Gaming & Play Robotic Toys Bring Virtual Racing Games To The Real World

Anki is taking cars out of virtual racing games and placing them on our actual floors.

Luxury Luxury Video Game Comes With Its Own Race Car

Grid 2 Bac Mono Edition that costs $190,000 comes with a player's own personalized vehicle.

Design Aston Martin Celebrates Birthday With Topless, Door-Less Model [Pics]

Rollbars and helmets replace the normal forms of safety in this celebratory sports car.

Luxury Limited Edition Bentleys Honor Winners Of Le Mans Race [Pics]

The car manufacturer is celebrating its success with a vehicle inspired by the spirit of the Bentley Boys.

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