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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.

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Alex is an entrepreneur, radio journalist and former public radio and television producer, best known for his work on “This American Life” and “Planet Money”. In 2014 founded Gimlet Media, a media and podcasting company that has launched two original podcasts, “StartUp” — focusing on Alex’s entrepreneurial journey, and “Reply All”, a show discussing Internet culture.

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