Radio

Beauty Guerlain Launches Scent-Inspired Digital Radio App

This French radio station app is an attempt from LVMH's Guerlain to build a new sensory community based on memories of scent

Brand Activation & Immersion KLM Airlines Is Building Brand Awareness With An ATM, Radio Station And Restaurant

The Dutch airline is marshaling a series of activations in response to consumer insights indicating a lack of awareness in its target market, hoping to drive engagement with interactive and informative community experiences

Automotive Interview: How Uber Is Activating Its Customers And Celebrating Its Drivers

In conjunction with the Austin City Limits festival, Uber staged an activation celebrating the city's musicians who drive for the ridesharing app when they're not on stage

Food & Beverage Pet Food Brand Launches Radio Station To Calm Vet-Bound Cats

Cat Calm Radio aims to ease the nerves of pets and their owners using music specifically suited for the biological makeup of felines

Hotels, Hospitality & Travel RFID Mattresses Charge Hoteliers Based On Usage

Elite Beds uses data tracking to make billing more accurate and manageable for hotels that purchase its mattresses while also ensuring top-notch sleeping quality for guests

Grocery, Convenience & Supermarket This Gold Sticker On Your Tooth Tracks How Much You Eat

Engineers at Tufts University hope that this sensor will help scientists better understand the link between diet and health

Advertising Op-Ed: Why Hitler Would Have Loved Twitter

Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter's got lost in the clicks, tweets and retweets

Interview Interview: Gathering Advertising Insights On City Streets

Kobi Wu, founder and CEO of VisuWall, discusses the tech enabling advertisers to track impressions in the real world

Advertising The Louvre Abu Dhabi Created A Highway Gallery For Its Art

Hoping to encourage more interest in the museum, the goal of the project is to make art and culture accessible to people beyond the museum's walls

Entertainment Portable Device Lets DJs Spin Vinyl Without A Needle

This new gadget from MWM lets DJs play and scratch vinyl without using a needle, giving them better control of the audio

Consumer Goods This Stereo Surfs Radio Waves Using Water

Pour Reception changes how people interact with everyday objects with its new product activated by glasses of liquid

Design Plastic Bottle Connects To Wi-Fi Without Electronics

Researchers have created a plastic that relates information on a Wi-Fi signal without needing additional electrical equipment

Technology Wall Tapestry Transforms Wi-Fi Signals Into A Work Of Art

This design concept makes invisible connections eerily visible

Delivery & Logistics NPR Has Launched Their Own Wine Subscription Service

The NPR Wine Club lets you discover new wines while supporting public radio

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