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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Located in Northern Germany, ‘Wunderland’ is the largest model railway exhibit in the world. Built in 2000, it is a famous attraction because of its extensive models that include over 1,300 trains, 100,000 moving vehicles, and 400,000 human figurines, with further construction constantly being planned. Google decided to make this attraction more accessible by building […]

March 30, 2014
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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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