In this excerpt from PSFK's Engaging Shoppers In Physical Stores report, here's how four brands are leveraging touchscreen technology with interactive tools that assist and inform shoppers in an entertaining way
The Parisian retailer is challenging its brands to push the in-store experience envelope with a "geek mais chic" tech-themed spring showcase, featuring everything from digital art personalization to drink-mixing robots
Fans of the Polo brand can purchase clothing, engage with content and connect with fellow consumers, even trading wares, on the community-focused app
The Ralph Lauren-owned retailer is showcasing the products of different small businesses every three to four months to help encourage more diverse consumer foot traffic
PSFK's new Brand Innovation Tracker helps us quantify winners and losers across market sectors
The clothing company is using technology to compete with the chilly Pyeongchang weather for the 2018 Winter Olympic Games
Ralph Lauren's PoloTech Shirt tracks the wearer's activities and vital workout stats in conjunction with an iPhone app
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The Polo Bar is due to open this month near to the Fifth Avenue flagship store
The fashion house's Denim & Supply brand has launched the creative initiative and global campaign, 'Project Warehouse'
Polo's 'Survival Guide' videos were all made with an ordinary iPhone.