real estate

Brand Activation & Immersion SoulCycle's Newest Location Brings Sweat and Strength To Hudson Yards

Manhattan's buzziest neighborhood gets its very own location of the cult-favorite cycling studio, which opened inside the brand-new Equinox Hotel

Case Study Online Shoppers Can Immerse Themselves In A Digital Mall Experience

The Digital Mall of Asia aims to simulate the in-person experience of spending a day at the mall, including virtual amenities like stores, a food court, a nightclub and a multiplex

Analysis From Nissan To Nike, Experiential Stores Are Driving Foot Traffic

Consumers can take advantage of immersive experiences like a multi-story locations featuring new items, archival collections and galleries

Consumer Goods AI-Curated London Boutique Offers Shoppers Latest Fashion Trending On Social Media

Taking daily fashion trends and bringing them straight to the consumer, this store updates routinely according to real-time social media analyses

Beauty Brands Like Glossier Are Leading The Beauty Space With Elevated Customer Service

Mainstay and Insta-famous beauty brands alike are embracing new forms of customer service to meet the elevated expectations of today's consumers, from providing educational classes to empowering sales teams to deliver expert advice

Features Real Estate Names Like Airbnb Are Helping Millennials Buy Homes With Flexible Payment Options

Take a look at how homebuying services are using crowdfunding and other flexible options in order to provide alternatives for a generation that is struggling to afford homes

Entertainment Interactive Horror Experience Brings New Life To A Former Department Store

Retail has never been scarier than at Haunted Basement, which will take over a vacant storefront in a Minnesota mall, highlighting the creative repurposing of dead retail space

Design Amazon, Macy's And More Are Building Home Shopper Confidence With Virtual Customization

From PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, here's how three brands are using AI, VR and more to provide customers with virtual previews of their future homes, increasing their confidence and driving sales

Home Real Estate Companies Like Zillow Are Enabling Painless Virtual Purchasing, From Start To Finish

From PSFK's Digitizing The Homebuying, Browsing & Mortgaging Experience report, here's how today's leading brands in real estate are leveraging virtual tools to make homebuying more efficient

Innovation Homebuying Services Like Zillow Are Employing DTC Tactics To Engage Millennial Consumers

Direct-to-consumer selling streamlines the process of selling a home by automating certain steps and removing unnecessary third parties

Millennials AI Home Visualizer Takes Customers' iPhone Photos And Renders 3D Models

Hover gives homeowners and contractors the ability to easily visualize home projects by taking their mobile photos and generating measureable and fully customizable models

Retail From Sotheby's To Zillow, Real Estate Companies Are Making Homebuying Immersive With Remote Touring

Here's how four retailers have leveraged mixed reality technology to let customers immerse themselves within a potential new home without ever leaving the couch

Shopper Education & Assistance PSFK Research Paper Launch: Digitizing The Homebuying, Browsing & Mortgage Experience

Our latest research paper presents trends in home buying and the real estate industry, with a bent toward the primary homebuying demographic: millennials

Food & Beverage PSFK Visits The Essex Market, A Modern Take On An Old New York Tradition

The iconic Lower East Side market recently debuted its 37,000-square-foot iteration, and PSFK researchers stopped by to see if it delivered on its promise to maintain local representation with a sleek rebranding for modern audiences

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