real estate

Beauty Storefront Op-Ed: Five Ecommerce Brands Who Recently Launched Pop-Ups With Storefront

Storefront communications manager Arielle Crane on some of the most successful temporary retail spaces, from brands including Amazon and MM LaFleur

Brand Activation & Immersion Airbnb Enters Luxury Hotel Space With New York Skyscraper Properties

The homesharing app hopes to capture the spend of its millennial demographic as they age into professional travel and increased income with apartment-style suites at Rockefeller Plaza

Merchandising & Curation Dubai Mall Shoppers Can Have On-Site Skin Analyses At AI Beauty Store

Lululab's AI beauty store and Lumini, a virtual skincare assistant, provides unique and personalized beauty experiences like live skin analyses to Dubai Mall shoppers

Design Vacation Platform Vacasa And Wayfair Homegoods Launch Interior Design Program

Vacasa is hoping to gain consumer appeal by helping its vacation rental owners furnish their spaces with the retailer's trendy and affordable designs

Retail Samsung Experience Stores Bring Tech Playgrounds To U.S. Malls

The tech brand's immersive, discovery-led locations let customers try out its expansive product selection to encourage better engagement while also helping malls' business

Home Zillow Elevates The Online Real Estate Search With Virtual Reality

Zillow's 3D Home tool allows agents to give immersive VR tours of real estate for sale, striving to make the digital consumer experience more authentic

Automotive Westfield Mall Drives Traffic With Free Uber Rides For Shoppers

The mall operator is one of the first establishments to implement Uber Vouchers, a service geared towards venues looking to increase consumer engagement with free transportation

Shopper Education & Assistance Paris Shoppers Can Test Out Nissans At Digital-Focused City-Center Hub

Nissan recently launched an innovative automotive retail concept in France's capital city, focused on ecommerce and electric cars, and inviting customers to try, then buy online

Delivery & Logistics Wayfair Store Offers Shoppers Seamless Online-Offline Hybrid Experience

The DTC and digital-native furniture brand popular among millennials is slated to debut its first permanent physical outpost in the fall of 2019, providing customers with a fully connected experience inspired by its ecommerce flagship

Loyalty & Membership Op-Ed: How Media-As-A-Service Informed A Radical New Approach To PSFK's Design

PSFK founder Piers Fawkes explains how the company approached redeveloping its digital experience to align with its subscribers' and members' evolving needs and behaviors

Cafe & Restaurant Singapore's Changi Airport Offers Travelers Experiential Retail And Leisure Complex

The Singapore hub is inviting travelers to dine, shop and stroll through gardens at its Jewel shopping center, joining the trend around travel establishments investing in on-site destinations

Store Experience & Design Sephora Increases Physical Footprint And Expands Services With Digital Suite

In an age when some retailers are shuttering their physical doors, the beauty retailer plans to open over 30 digitally integrated brick-and-mortar shops, as well as expand value-added personalized service

Fashion & Apparel Rue21 Offers Shoppers Option To Buy Online, Pick Up In Store

Once a mall mainstay, the struggling retailer is building out its BOPIS capabilities to remain relevant in a climate of new consumer expectations for purchase and delivery

Analysis How Companies Like Fourpost Enable Flexible Solutions For Retail Infrastructure

From quick-to-build rotating popup shops to easy-to-use SaaS dashboards equipped with all the necessary parts for a physical store, innovative retailers and real estate owners are catering to brick-and-mortar's current ephemeral nature