rebrand

Fashion & Apparel Victoria's Secret Appeals To Premium Consumers With Luxury Label Partnership

The American lingerie retailer is partnering with French upscale brand LIVY for a premium line to help upgrade its image in a market filled with niche and direct-to-consumer competitors

Banks, Insurance & Financial Services Mastercard Launches Sonic Identity To Immerse Consumers In Its Brand

Mastercard designed a signature sound that plays when customers use its services across various platforms, further defining its digital identity and joining the growing sonic space as voice technology continues to expand

Advertising Redesigned Restaurant Chain Features Communal Seating To Promote Idea Sharing

Dig Inn reached out to studio High Tide to give the restaurant brand a new look as the company expands to new locations

Food & Beverage Häagen-Dazs Rebrand Unveils Eye-Catching And Colorful Packaging

Design consultancy Love Creative's update features illustrations by 13 artists

Design Inside The Rebrand Of An Extraterrestrial Communication Agency

An innovation company called The Partners has helped an organization specializing in interstellar messaging to decode their mission for an earthly audience

Advertising What's Behind Pandora's New Look?

The music service has rebranded to embrace the dynamic range of sound and color of musicians

Millennials Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Hotels, Hospitality & Travel What Does It Look Like To Rebrand Space Travel?

In an endeavor to make out-of-this-world travel sexy again, the Commercial Spaceflight Federation is working to design glamorous and inclusive experiences for the modern age

Design The City Of New York Receives A Pictographic Rebrand

Marketing company creates a unifed visual language of 250+ icons

Luxury The Heart Beats Again in Southwest Brand Refresh

The airline highlights an old concept to complement a new logo, color scheme

Home The Logic Behind The New Orleans' Pelicans Rebranding

A decade after relocating from North Carolina, the New Orleans Hornets will change their name and logo at the end of the season.

Hotels, Hospitality & Travel Canada Gets A Refreshing Rebrand To Update Its Image [Pics]

Renown designer, Bruce Mau has redesigned the country's campaign to be more relevant and innovative in modern times.

Technology Twitter Rebrands With New Logo [Headlines]

The microblogging service has created a new trademark. A little blue bird "crafted purely from three sets of overlapping circles."

Advertising Virgin Launches A New Line Of Water Purifiers

Richard Branson sees a potential market in the U.K. for filtration systems.