rebranding

Brand Activation & Immersion How An Education In Branding Helps One SVA Grad Identify New Opportunities For Clients

Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development

Analysis How TurboTax Is Rebranding To Meet The Demands Of Millennials—While Keeping Existing Customers Happy

Taking millennial consumer trends and needs into account, personal finance platform TurboTax has revamped the brand’s design and expanded its service offerings

Fashion & Apparel H&M Is Reinventing Its Store Layout To Invigorate Brick-And-Mortar Sales

H&M is testing a paired-down, aesthetics-driven store design to better meet consumer value of unique and pleasing brick-and-mortar experiences as opposed to spaces crowded with product

Design Kids Can Animate Their Outfits With Gymboree’s New AR App

Gymboree adds augmented reality components to its clothing as it revamps its image to one of quality and innovation, helping drive consumer engagement through mobile interaction

Delivery & Logistics Inside The Rebranding Of A Los Angeles Delivery Pioneer

LA's Pink Dot, which has delivered groceries and liquor since the '80s, is trying to revive itself with a complete makeover

Advertising DoorDash Rebrands To Focus On "Delivering Good"

The delivery service is evolving its brand to highlight human stories and implement initiatives to help feed the hungry

Cafe & Restaurant Subway Shows Off A Creative New Visual Identity

The sandwich chain has rebranded itself with whimsical images of its ingredients

Advertising The ACLU Has Created A New Design Guide For Resistance

ACLU continues to be loud and clear in the public eye while quietly rebranding its visual identity

Interview How Stock Footage Is Evolving With The Media Industry

From VideoBlocks to Storyblocks, PSFK spoke to CEO TJ Leonard about the evolution of stock media

Beauty How Virtual Reality Is Revolutionizing Corporate Retail Decision-Making

Amid speculation, L'Oreal has found a highly practical and effective use case for the new technology

Consumer Goods Artists Rebrand Sex Toys To Drive Away Misconceptions

Designer Jenna Joespher and photographer Jesse Untrach-Oakner re-imagine the objects in a new context

Fashion & Apparel The Secret Science Behind Fashion Trend Forecasting

Sarah Owen, WGSN's Senior Digital Media & Marketing Editor, discusses how to be a Nostradamus of the fashion world and what leading edge trends to look out for at SXSW 2017

Pacifico Rebrand Adopts A New Summer Look

The beer brand is hoping to appeal to younger consumers with a new design that injects more fun into its packaging

Design What's Behind Pandora's New Look?

The music service has rebranded to embrace the dynamic range of sound and color of musicians