reformation

Beauty Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Brand Activation & Immersion How Premium Brands Like The RealReal Are Helping Shoppers Express Themselves

In this excerpt from PSFK’s New York Retail Innovation Guide, learn how top retailers in the city are curating their image to reflect the community they reside in, developing new products and opportunities to integrate themselves into customer’s personal lives