rei

Brand Activation & Immersion The North Face Closes Stores And Encourages Outdoor Activity For Earth Day

In keeping with its brand focus on adventuring, the retailer is shuttering its U.S. and Canada stores this holiday and hosting IRL meetups for its community

Analysis How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Beauty PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Podcast Podcast: Why REI Is Opting Out Of Black Friday To Build Its Brand

In this episode, REI's EVP details how the brand is fostering engagement by putting purpose before profit, instead prioritizing customer wellness to drive value

Interview How REI's #OptOutside Prioritizes Customer Wellness By Forgoing Black Friday

EVP Ben Steele tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday