Research and development

Analysis How Retailers Like Rent The Runway Utilize Consumer Data For Optimal Innovation

From PSFK's Accelerating Innovation In Retail report, here's how today's brands and retailers are using a data-driven approach to research and development

Brand Activation & Immersion How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Features Interview: How Ritual's Katerina Schneider Brings Transparency To The Women's Multivitamin

The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves

Fashion & Apparel How Hedley & Bennett Went From Making Aprons For Chefs To Collaborating With Vans

Ellen Bennet's apron company started as a solution for professional chefs, but has grown into a lifestyle by embracing collaboration, building community and listening to its audience

Automotive Uber Invests In South America With $64 Million São Paulo Tech Center For Safety Development

Catering to its second-largest national customer base, the ridesharing app’s new space will focus on developing technology to increase safety for riders and drivers in Brazil and around the world

Design Pioneer Of Humanability: Amanda Parkes

In an interview with PSFK, working in collaboration with Verizon, Amanda Parkes discusses how she is using technology for good with her work for FT Lab

Technology Pioneer Of Humanability: Nigel Jacob

In an interview with PSFK, working in collaboration with Verizon, Nigel Jacob discusses how he is using technology for good with his work for New Urban Mechanics

Technology How Emotion Tracking Provides Insight Into Consumer Behavior

Emotionally sensitive technology allows brands and consumers to analyze responses to products, services and experiences

Retail 10 Inspiring Female Pioneers From PSFK's PurpleList

To celebrate International Women's Day 2018, we are highlighting some of the dynamic female pioneers PSFK has worked with over the years

Technology 4 Core Technologies Shaping The Future Of Manufacturing

PSFK’s Future of Manufacturing report identifies the four technologies leading digital supply chain transformation

Consumer Goods 10 Connected Manufacturing Strategies For Business Decision Makers

PSFK's Future of Manufacturing report outlines essential practices to help manufacturers kickstart the path toward efficient cloud-based production

Health 6 Strategies For Creating A More Data-Driven Healthcare System

In our latest Future of Health report, PSFK provides specific recommendations that can help organizations better understand how to leverage large amounts of data in their day-to-day practices

Design Wearable Sends Chills Whenever The Wearer Hears An AI Voice

A prototype device worn on the ear called Anti AI AI notifies the wearer with a cold touch when it detects a synthetic voice

Hotels, Hospitality & Travel Concept Hyperloop Hotel Lets Guests Zoom Between Cities In A Luxury Suite

Travelers in the Hyperloop Hotel could zoom through the Hyperloop to 13 different cities in the U.S. without having to leave their rooms

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