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January 16, 2019 | New York City
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Xiaochang Li is a cultural theorist and researcher, currently working on her PhD in the Department of Media, Culture, and Communications at New York University. Prior to that she graduated with a Masters of Science from MIT’s Comparative Media Studies program, where she was a researcher with the Convergence Culture Consortium and a Futures of Entertainment fellow, a collective of influencers from across the media, advertising, and technology industries and remains active in organizing the annual conference in the fall. Her current research sit broadly at the confluence of urban informatics and context-aware technologies, transnational citizenship and cultural geography, and the political economy of innovation. She is also working on a project on the media archeology of autocorrect as a means to investigate the status of information systems as mediating structures. Outside of academia, she worked previously worked as a Digital Strategist at Weber Shandwick working with clients such as PepsiCo and Samsung, with additional specializations as a digital corporate crisis liason. She continues to consult and speak at more industry-focused events on topics ranging from data necromancy to participatory digital publics. Prior to that, she was part the core research team at the MIT Convergence Culture Consortium, a research group that worked to foster collaboration and knowledge exchange between academia and the media industries. She is a featured contributor in the forthcoming NYU Press book Spreadable Media: Creating Value and Meaning in a Networked Society, which grew out of an influential white paper that she co-authored with Dr. Henry Jenkins and Ana Domb.  


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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