Retail

Advertising How Interactive Packaging Bridges The Gap Between Customers And Brands

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

Beauty Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Brand Activation & Immersion Amazon Fortifies Its Brick-And-Mortar Business With Seattle Wine Store

The Amazon beer, wine and spirits store serves a dual purpose—it serves in-store customers and allows the brand to test alcohol deliveries

Analysis Food Platforms Like Uber Eats Are Opening Ghost Kitchens To Meet Demand

These four examples showcase a rising trend in the food service industry, where brands are investing in standalone kitchens for their online delivery orders to meet ever-increasing demand

Case Study Tom Ford Experiments With 'Science-Backed' Skincare In New Genderless Line

Tom Ford Research is a two-item collection with high ambitions and luxury prices that highlights a scientific approach to skincare

Delivery & Logistics PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Fashion & Apparel How Brands Like Neiman Marcus Empower Sales Associates To Optimize Customer Experience

By allowing their employees to leverage advanced tools in-store and online, retailers are driving personalized sales and bettering each customer's experience

Automotive Domino's Enhances Last-Mile Agility With E-Bike Delivery Launch

On top of their existing delivery options, Domino's announced that it will now offer the option for electric bike delivery in select markets

Fitness & Sport French Football Club Reveals New Soccer Jersey In Google Street View

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

Food & Beverage Ocean Spray On Its New Brand Strategy To Scale Health-Forward, Sustainability-Focused Food

Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach

Design How AI Is Helping Brands Like Shinola Harvest Insights For Better Design

With new tech tools that allow better online listening, retailers like Tommy Hilfiger and Shinola can ensure their products resonate with shoppers

Features How Brands Like Levi's Are Elevating The Online Customization Game

Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks

Children Nike Enters The Subscription Box Game With Service Aimed At Kids

Nike Adventure Club is the brand's first subscription box, and it's aiming to make finding shoes for kids much easier for parents who can't keep up with growing feet

Merchandising & Curation The North Face's New Store Brings The Great Outdoors To Manhattan

The brand's new SoHo space continues to evolve the face of brick-and-mortar retail, placing an emphasis on genuine connection and a cohesive design