retail trends playbook

Analysis How Brands Like Adidas Are Using Consumer Data To Cater To Specific Needs

From PSFK and Microsoft's Retail Trends Playbook 2020, here's how three retailers are using machine-learning and analytics to optimize their marketing strategies

Brand Activation & Immersion How Brands Like Fabletics Are Enabling Better Customer Recognition Through Synched CRM

From PSFK's Retail Trends Playbook 2020, made in partnership with Microsoft, here's how three brands are delivering quality personalization through channel-to-channel synchronicity

Fashion & Apparel Retail Trends Playbook Excerpt: How Retailers Like Walmart Empower Employees For Faster Service

Top retailers like H&M, Kohl's and more are marshaling AI-enabled tools that provide in-the-moment access to key data and analytics, streamlining staff communication and optimizing customer service

Features How Brands Like Eloquii Use Technology To Upgrade Customer-Employee Interactions

Leading retailers are equipping store associates with technology-based assistance like facial recognition and AI to digitally enhance the brick-and-mortar service experience

Merchandising & Curation Retail Trends Playbook Excerpt: Leveraging Data For Responsive Merchandising

From heat-mapping to forecasting algorithms, these three retailers are leveraging local data intelligence for real-time and relevant merchandising in physical stores

Delivery & Logistics How Retailers Like Macy's Use Cloud Synthesis To Optimize Consumer Data Intel

In this excerpt from PSFK and Microsoft's Retail Trends Playbook 2020, here's how three brands are implementing cloud synthesis to maximize the benefits of data-based intelligence

Post Purchase Service & Support How Brands Like Amazon Are Upgrading Personalization With Anticipatory Support

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are going beyond personalization by using data to predict consumer needs and provide proactive, individualized support

Packaging & Product Engagement How Brands Like StubHub Are Leveraging Data Intelligence For Personalized Outreach

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are mindfully collecting consumer data and applying that intelligence in order to deliver personalized marketing content

Retail Retail Trends Playbook Excerpt: Key Initiatives To Transform Data Into Exceptional Customer Experience

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four strategies outline how retail businesses can leverage consumer intelligence to remain competitive in a rapidly changing market

Loyalty & Membership Retail Trends Playbook Excerpt: Making The Case For A Data-First Retail Strategy

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three key trends explain the benefits of investing in a data-rich infrastructure and how retailers can best implement it

Shopper Education & Assistance Retail Trends Playbook Excerpt: Understanding Evolving Shopper Expectations

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four key trends help explain the evolution of shopper expectations today and how brands can meet them

Grocery, Convenience & Supermarket PSFK Launches The Retail Trends Playbook 2020

In partnership with Microsoft, PSFK delivers best-in-class examples and strategies for executing intelligent retail with the aid of data-driven technologies

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