retailer

Brand Activation & Immersion Cha Cha Matcha On Building A Cafe Brand Around Collaboration And Community

PSFK speaks to the founders of the Cha Cha Matcha franchise about building a next-gen cafe and brand experience that focuses on peer-to-peer connection, digital detox, cross-industry collaboration and sustainability

Design Hudson Yards' Snark Park Art Exhibition Offers Rotating Immersive Experiences

The space, which brings an art installation to the heart of New York's newest shopping mall, is designed to be an Instagrammable destination that also features a gift shop and snack bar

Customer Experience Journey Sonos' Synesthetic Exhibition Renders Musical Experience In Brilliant Light

The multi-sensory journey is designed to explore the human experience of music, from when it begins as a sound wave to when it creates emotional impact in our minds

Analysis Companies Like Walmart Are Using VR To Reimagine Employee Training

To bring real-world situations to life, workplaces are integrating virtual reality into training as a way to better prepare employees

Consumer Goods From Dating To Fashion, Top Brands Are Promoting Size And Gender Inclusivity

Top brands are striving to get rid of gender and size restrictions and create a more accepting and inclusive environment for consumers, expanding their options

Case Study Kellogg's Cereal Crunchers Can Color Their Box And Then View In AR

The food brand is aiming to drive engagement with its cereal by giving the coloring box of yesteryear a 2019 upgrade

Fashion & Apparel How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

Entertainment How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Features How Innovators Like The North Face Are Elevating Secondhand Apparel

Thanks to a growing interest in sustainability and individuality, pre-owned clothes are getting second lives through large retailers, who are upcycling and consigning them

Loyalty & Membership How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Gaming & Play Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Automotive From Nissan To Nike, Experiential Stores Are Driving Foot Traffic

Consumers can take advantage of immersive experiences like a multi-story locations featuring new items, archival collections and galleries

Retail Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Food & Beverage The Turnkey Tech That Lets Customers Purchase Top Liquor Brands Online, Directly

PSFK speaks to the founder of the first company to integrate directly with liquor brand's sites, making it possible for consumers to buy online from the likes of Moët Hennessy, Clos19, Dom Perignon and more, while generating key data for targeted innovation