Retailing

Analysis How Retailers Like Guess Are Personalizing The Shopping Experience In Real Time With Contextual Targeting

From PSFK's Shopper Data Debrief, here's how today's leading brands are using RFID and related technologies to provide relevant recommendations and assistance in real-time

Delivery & Logistics Interview: How Fashion E-Tailer And Recommendation Platform Suggesty Is Enabling Next-Generation International Commerce

Using a hybrid strategy of human-driven and AI curation, Suggesty offers global customers access to lesser-known international designers while enabling lower-than-market prices and premium quality

Beauty How Retailers Like MAC Are Motivating Shoppers To Share Data With Mobile Recognition

From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience

Brand Activation & Immersion Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Features How Cannabis Retailers Like Planet13 Elevate Physical Retail With Multisensory Immersion

From PSFK's latest report, here's how today's cannabis leaders are bringing high-level brick and mortar to their industry with interactive playgrounds and immersive experiences

Entertainment Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Packaging & Product Engagement E-Consignment Platform thredUP Launches Collection To De-Stigmatize Used Clothes

The thrift retailer's newly launched repurposed collection leverages trends in sustainability and exclusive access by encouraging shoppers to reclaim the word 'secondhand'

Retail YSL's Coachella Beauty Pop-Up Is A Gas Station For Cosmetics

The luxury retailer's Coachella activation will feature retro aesthetics, virtual reality, customizable lipstick bullets, expert makeovers and more

Food & Beverage How Beverage Brands Like Stella Artois Are Elevating The Post-Purchase Experience

From PSFK's Elevating The New Beverage Experience, here's how four innovative retailers have created unique experiences to engage consumers beyond the purchase

Loyalty & Membership How Beverage Brands Like Loop Drive Loyalty With Subscription Services

Ship-to-home subscription programs add convenience to the beverage purchasing experience, from wine clubs to reusable packaging

Fashion & Apparel H&M To Sell Second-Hand Apparel As Part Of Sustainability Strategy

The fast-fashion retailer is increasing its sustainability measures with the sale of second-hand merchandise from its subsidiary brand & Other Stories

Advertising Op-Ed: Color Trends, Color Psychology And What It All Means For Brands

99design's COO explains why color matters for retail brands more than they might think, sharing research on as well as applications of consumer color perceptions to help guide branding decisions

Luxury How London Retailers Like Lush Enable High-Touch Beauty Experiences

As detailed in PSFK's exclusive London Retail Innovation Guide, the U.K. capital's top beauty brands are driving store traffic with personalized attention and immersive retail environments

Children Rent The Runway Branches Into Children's Subscription Apparel

The designer rental service will now offer clothing for little ones, helping parents reduce wasted apparel once children have grown out of it