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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
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In a move that has been both praised and criticized, U.K. grocery chain Waitrose—well-known for giving customers a free cup of coffee or tea—has announced that it will stop using disposable cups in all locations by the latter part of 2018. Instead, paying customers will have to bring their own cup and have their myWaitrose loyalty […]

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Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

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