Innovation Research for rewards from PSFK

Open Loyalty is a technology platform that allows retailers to create a loyalty program for their businesses with easy to use accessibility and a variety of service offerings that can benefit the consumer experience.

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Fond

Fond is an employee engagement platform that helps companies attract, retain, and motivate their employees. They strive to create better work experiences inside and outside of the office.

Statistics

A Vitality Group wellness program that allowed participants to pay off the cost of an Apple Watch with regular activity incentives yielded a roughly 34% increase in regular physical activity

Virgin Atlantic will let its Flying Club members redeem 200,000 miles for 10% off a Virgin Galactic suborbital flight into space

Uber is testing out a new rewards program, giving drivers with ratings over 4.85-stars access to college courses and discounts on car maintenance

63% of respondents are willing to pay a premium for a loyalty program with valuable perks

Among Gen Z and millennials, 81% are willing to exchange data for personalized rewards and brand engagements

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American Express Platinum Cardholders will get new benefits, including access into WeWork locations

Open Health Network has launched a new platform feature that lets users earn cash or rewards for uploading personal health data

HSBC Bank teams with Samsung on using smartwatches to boost bank branch interaction

Tesla referral program adds reward allowing customers to send a photo into space on an upcoming SpaceX rocket launch

Regional grocer Harris Teeter partners with BP and Amoco gas stations for expanded Fuel Points loyalty and rewards program

Coca-Cola vending machine concept in China allows consumers to recycle packaging in exchange for credits

Taking inspiration from Starbucks' strategy, Chipotle launches membership program to reward customers while collecting valuable data

Despite popularity among consumers, retailers push for the right to refuse some rewards credit cards that carry higher fees for merchants

Virgin Atlantic opens beachfront lounge in Barbados, to accommodate cruise and air travelers

Marriott loyalty program offers glamorous, members-only experiences

Dunkin’ Donuts Perks Rewards members can place mobile orders via Alexa

Personalized pet insurance plans offer comprehensive coverage and loyalty rewards

Whole Foods rewards program will be folded into Amazon Prime

[Stat] Starbucks app holds more of consumers' money than most banks

Expert Quotes

“Airlines are mastering the concept of the amenity kit as a gift to passengers, not just a functional aid on board. The idea that it is the only memento of your flight you take off-board, gives it an enormous potential to portray the image of the airline and carry home a token of the trip.”

Roland Grohmann. CEO & Managing Partner, Formia

“Loyalty programs were never just about rewards accrual and redemption, but today, experiences matter more than ever. And by optimizing their loyalty strategies to generate customer insights and create meaningful experiences, travel brands can both increase ‘stickiness’ and create new earning opportunities.”

Daniel Farrar. CEO, Switchfly

“Loyalty is based on relationships and truly listening to your customers is the path toward brand enlightenment. Free loyalty programs fail to provide a rich mix of benefits that drives true emotional engagement among members. Adding a premium loyalty tier can transform a static free loyalty offering into an inviting and engaging program.”

Tom Caporaso. CEO, Clarus Commerce

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