An app-integrated payment system from the supermarket chain aims to make checkout easier than ever while also linking to customers' rewards accounts

The beauty superstore moves to drive in-store engagement with loyalty rewards like makeup tutorials and hair treatments, building its rep as a one-stop beauty destination

The direct-to-member experience that merges activity-driven incentives with personalized recommendations will give a free Apple watch to Aetna members who sign up and achieve their goals

Net-A-Porter is rewarding top spenders as well as encouraging loyalty with Style Trial, letting customers order 30 items and try them for 30 days, charging only items kept and picking up returns

The German luxury brand is expanding its exclusive benefits program for owners of its R and RS series vehicles, now providing an online portal for easy access to its perks like driving experiences, facilities tours, inside insights and more

Aiming to facilitate working while traveling, Alaskan Air elite members will receive access to co-working spaces from The Riveter, whose members will have access to Alaskan Air's lounges

The rideshare's loyalty program allows customers to earn points for their use of any of its services, spanning food and transportation, that reward them with credit towards future rides, free upgrades, surge-price protection and more

The ridehailing service is slated to launch a points-based rewards feature on its app by the end of the year, helping to differentiate it from competitor Uber and drive customer value

Paytm lets customers exchange funds with friends Venmo-style, pay bills including taxes, utilities and credit cards, and even earn points redeemable for cash or credit with a variety of services and retailers

Facebook gamers can view Blizzard's broadcasts for at least 10 minutes for a chance to win in-stream prizes like merchandise or virtual event tickets

The Italian city of Bologna created the BetterPoints app to encourage people to walk, bike or take a bus rather than drive in a car, rewarding them with free food and movie tickets

The partnership will let Amex card holders spend their reward points with any merchant that accepts PayPal, increasing their usefulness to customers while also supporting smaller businesses

Aiming to drive engagement with its primarily online presence, the home wares retailer is launching its own loyalty program with perks like no-minimum free shipping and affiliate benefits

W Records will offer artists a 360 deal including a recording studio, a production team and help with packaging and branding, aiming to offer guests choice cultural experiences