ridesharing

Automotive Lyft Riders Can Earn Loyalty Points At Hilton And Delta

Members of Hilton Honors and Delta SkyMiles can synch their accounts with Lyft to earn points every time they ride with the service

Hotels, Hospitality & Travel How Brands Like Uber And Microsoft Meet In-Moment Needs With Multimodal Mobility Apps

Detailed in PSFK's Automotive CX Debrief, mobility companies are diversifying their offerings, letting customers switch between options like car sharing, public transportation, bikes and scooters as their needs change

Brand Activation & Immersion Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Loyalty & Membership Lyft 'Green Mode' Lets Riders Choose Electric Vehicles

Lyft intends to align with consumer interest in sustainability while helping promote EV drivers with a feature that lets riders select an environmentally friendly vehicle

Post Purchase Service & Support Via Introduces Shuttle Service For Los Angeles Metro Customers

Ridesharing startup Via is offering low-cost rides to and from three LA metro stations in order to increase public transportation engagement

Technology BMW And Daimler Join Forces To Offer Customers More Mobility Services

Merging their individual rideshares into one, Jurbey is the two brand's joint platform designed to better serve customers and broaden services as well as enable experimentation with next-gen tech like EV charging

Retail Mobility Platform Makes Ride-Sharing Social With Group And Events Management

The multi-service rideshare app is poised to disrupt the transportation industry with group planning, prioritizing riders' occasions by letting them create one-time or recurring events, invite guests and finding them the optimal route

Shopper Marketing & Promotions Lyft Local Campaign Supports New Yorkers Affected By L Train Shutdown

Capitalizing on the slated April train closure, Lyft is targeting affected NYC commuters with a campaign highlighting its new local-specific services and features

Automotive Uber Offers Riders Four Levels Of Loyalty With Rewards Program Launch

The rideshare's loyalty program allows customers to earn points for their use of any of its services, spanning food and transportation, that reward them with credit towards future rides, free upgrades, surge-price protection and more

Hotels, Hospitality & Travel Lyft To Launch Loyalty Program Offering Riders Upgrades, Free Rides And More

The ridehailing service is slated to launch a points-based rewards feature on its app by the end of the year, helping to differentiate it from competitor Uber and drive customer value

Brand Activation & Immersion Scooter Company Expands With Electric Car Service Launch

Capitalizing on the consumer popularity of ride-share services, Lime is offering Seattle customers an electric car option in addition to its bikes and scooters

Loyalty & Membership Uber's Subscription Plan Offers Members Flat Rates And Discounted Rides

Currently being tested in cities like Austin, Los Angeles and Denver, the ride-hail service's monthly plan costs $14.99 and claims to save members 15% on travel

Shopper Education & Assistance Scooter Rental Service Offers Customers IRL Events And Service Hub

The scooter and electric bike rental service hopes a brick-and-mortar store will give its brand competitive edge by offering services, education and events that build community

Events Interview: How Uber Is Activating Its Customers And Celebrating Its Drivers

In conjunction with the Austin City Limits festival, Uber staged an activation celebrating the city's musicians who drive for the ridesharing app when they're not on stage