Rihanna

Fashion & Apparel Victoria's Secret Appeals To Premium Consumers With Luxury Label Partnership

The American lingerie retailer is partnering with French upscale brand LIVY for a premium line to help upgrade its image in a market filled with niche and direct-to-consumer competitors

Brand Activation & Immersion Rihanna's Diamond Instagram Filter Aims To Engage Fans For A Cause

In honor of her Diamond Ball charity event, the singer partnered with Instagram on a new sparkly AR face filter that anyone can access in the platform's Stories features, simultaneously promoting her latest lingerie collection

Delivery & Logistics Rihanna's Inclusive Lingerie Line Will Be A Subscription Product

The size-inclusive line will be marketed through an annual membership that offers subscribers discounted prices and free shipping

Syndicated At New York Fashion Week, Almost Every Brand Is Aligning With A Cause

NYFW gave us some edgy, interesting trends, from Victoria Beckham’s shaped leather dresses to Alexander Wang’s wet-look belted coat. But does championing a cause always make for brilliant fashion?

Analysis 7 Of The Smartest Brand Activations So Far At NYFW

From subversive cross-market collaborations to one-of-a-kind events, Fashion Week is showing just how creative brands can be

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