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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Becky LaFranchi is the store manager for IKEA in Conshohocken in Pennsylvania. Prior to that, she was the Communication and Interior Design manager for IKEA US where she used interior design, visual merchandising and graphic communication to communicate the IKEA brand values through products, stores and marketing.

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J. Kenji is the managing culinary director of Serious Eats, author of the James Beard Award-nominated column The Food Lab, and a columnist for Cooking Light. www.kenjilopezalt.com/

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