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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Becky LaFranchi is the store manager for IKEA in Conshohocken in Pennsylvania. Prior to that, she was the Communication and Interior Design manager for IKEA US where she used interior design, visual merchandising and graphic communication to communicate the IKEA brand values through products, stores and marketing.

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J. Kenji is the managing culinary director of Serious Eats, author of the James Beard Award-nominated column The Food Lab, and a columnist for Cooking Light. www.kenjilopezalt.com/

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