Rio

Advertising The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Entertainment How The Visually Impaired Tuned Into Rio's Olympic Coverage

Live audio descriptions allow all people to experience the thrills of the world's largest sporting events as they happen

Fitness & Sport Receive Olympic Coverage Via Live Text

The New York Times is experimenting with a new way to communicate breaking news for the Rio 2016 Games

Fashion & Apparel Connected Athletic Shoes Help Golfers Perfect Their Swing

Originating from Samsung's Creative Lab, IOFIT can sense your weight transfer and provide information on what you are doing wrong

Retail How Lululemon Equipped Canada's Olympic Team

The high-performance gear was designed in consultation with the athletes and created using the brand's proprietary technologies

Hotels, Hospitality & Travel Google Maps Adds 360-Degree Videos Of Rio's Favelas

The maps service labeled undocumented areas in order to dimensionalize the city for the 2016 Olympic Games

Design Christian Louboutin Designs Outfits For Cuban Olympians

Athletes will have chic non-performance footwear for formal occasions including the closing ceremony

Fitness & Sport The World Welcomes The First Refugee Team In The Olympics

Ten athletes will come together to represent over 59 million displaced people

Health This Health App Will Track And Curb Outbreaks During The Olympics

The Brazilian Ministry of Health is encouraging attendees to monitor their condition during the games

Gaming & Play Drones Are Giving A Behind-The-Scenes Look At What's Powering The Olympics

GE takes viewers behind-the-scenes with a live stream of what's enabling the events