rio olympics

Advertising The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Design The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance

Fitness & Sport How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Advertising The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

Hotels, Hospitality & Travel Free Soccer Balls Given Out On Brazilian Streets

A campaign provides soccer balls to children to encourage them to get out and be active

Retail How Samsung Is Keeping Olympic Athletes Connected In Rio

Athletes have been given special edition phones to promote the spirit of the games with friends and fans

Technology How Olympic Athletes Visualize Their Performances With Biometric Sensors

GE strapped LED biosensors to gymnasts, runners, cyclists and more to capture their precise movements

Fashion & Apparel Nike's $1,200 Glasses Are Designed To Give Athletes An Edge

The cutting-edge eyewear was created without hinges for maximum stability and aerodynamic efficiency

Fitness & Sport How Cloud Computing Helps The US Cycling Team

A range of high-tech training tools could bring in that elusive olympic gold

Design Beats Co-Creator Crafts Earphones Inspired By US Athletes

The headphones are designed for activity and feature a fully-integrated amplifier and audio equalizer

Design Miniature Paper Sculptures Represent Different Olympic Sports

These unique and intricate creations are carefully sketched, cut and put together

Food & Beverage Lululemon Is Supporting Athletes With Their Own Limited-Edition Beer

A lemon beer was made available at the athletic brand's annual half marathon in Vancouver

Health You Can Now Get Your Hands On The Wearable That Helps Olympians Perform Better

The professional fitness tracker worn by the best athletes in the world is being offered in limited availability to the general public

Fitness & Sport Receive Olympic Coverage Via Live Text

The New York Times is experimenting with a new way to communicate breaking news for the Rio 2016 Games