Ritual

Analysis Interview: How Aromatherapy Brand vitruvi Blends Skincare With Wellness For Next-Generation Beauty

As vitruvi branches out from essential oils into skincare, the company's co-founder explains how it takes a wellness approach to beauty, empowering consumers with quality, natural ingredients to care for their skin on their own terms

Features Interview: How Ritual's Katerina Schneider Brings Transparency To The Women's Multivitamin

The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves

Health 6 Brands Removing The Stigma Around Female Health & Hygiene

Retailers are focusing on rebranding products and service related to female health and hygiene, availing themselves of digital, personalized and on-demand tools that empower women to take charge of their wellbeing

Fashion & Apparel Tactile Clothing Helps The Visually Impaired Choose Outfits

The pieces from Balini Naidoo are made to make dressing up easier for the blind

Design Sleep Kit Shapes New Healthy Rituals Before Bedtime

Inspired by so called 'sleep temples' in ancient Egypt, the kit encourages people to put down their phones before going to sleep

Home PSFK 2017 Speaker Interview: The Importance Of Human Touch In The IoT Age

Alfred co-founder and PSFK 2017 keynote speaker Marcela Sapone shares why the human element still matters at home

Design Redesigned Burial Urns Give Mourners A Tactile Way To Say Goodbye

Lisa Merk wants funeral ceremonies to be environmentally friendly and comforting with pebble shaped urns attendees can hold on to

Technology This Jacket Is Designed To Light Up Like A Mating Call

The interactive garment by Room for Concepts “matches” the wearer with people around them

Food & Beverage This Furniture Set Honors Art Of Coffee Brewing

Each item represents a different stage of the ritual, and the set as a whole explores the duality of Eastern and Western influences