Currently in pilot, the autonomous Uber-like service lets riders hail cars any time of day or night, as Waymo strives to become one of the first companies to launch a viable fully autonomous capability

The unlikely pairing between the tire manufacturer and the shoe retailer aims to educate teens on driving safety using a social media contest, rewarding the winner with a special sneaker

The British auto dealer invented a creative campaign around Germany's capital city to promote the MINI's new real-time traffic feature

An update to the Lumos helmet pairs it with Apple Watch to make light-up turn signals even easier for bikers to activate

Part of a six-month pilot, these public transport vehicles are free of drivers and steering wheels, relying instead on a GPS system and traffic sensors

Toyota dealers incorporated new safety technology, like distance detectors and a color alert system, into a bicycle to advertise the Camry's features

Affectiva projects that emotion-tracking AI could improve the passenger experience as well as safety

The auto maker's DIGITAL LIGHT headlights aim to improve safety and communication with other drivers and pedestrians

Pony.ai released an autonomous ride-hailing service open for general ridership

The next wave of automotive development could see drivers only expected to intervene when a car requests it

Nuro's driverless delivery vehicle is a prototype cargo hauling droid

A campaign for Samsung's safety app begins with a montage of "can do" advertising, but changes its tone to warn against the dangers of driving while tired

A safety petition for the Cruise AV—which has no steering wheel or pedals—hints at a forthcoming autonomous car sharing service

The script can disable websites when it detects that their visitors are behind the wheel