road safety

Automotive Waymo's Self-Driving Ridehail Pilot Offers Customers 24/7 Service

Currently in pilot, the autonomous Uber-like service lets riders hail cars any time of day or night, as Waymo strives to become one of the first companies to launch a viable fully autonomous capability

Advertising Michelin And Vans Promote Safe Teen Driving With Limited-Edition Sneaker

The unlikely pairing between the tire manufacturer and the shoe retailer aims to educate teens on driving safety using a social media contest, rewarding the winner with a special sneaker

Advertising MINI Campaign Helps Drivers And Walkers Get Around Berlin Faster

The British auto dealer invented a creative campaign around Germany's capital city to promote the MINI's new real-time traffic feature

Design Bike Helmet Recognizes Hand Gestures To Send Safety Signals

An update to the Lumos helmet pairs it with Apple Watch to make light-up turn signals even easier for bikers to activate

Automotive Driverless Buses Are Hitting The Streets Of Stockholm

Part of a six-month pilot, these public transport vehicles are free of drivers and steering wheels, relying instead on a GPS system and traffic sensors

Design An Extra Safe Bike Promotes Toyota's New Safety Features

Toyota dealers incorporated new safety technology, like distance detectors and a color alert system, into a bicycle to advertise the Camry's features

Automotive AI Tracks The Emotional State Of Passengers In Autonomous Cars

Affectiva projects that emotion-tracking AI could improve the passenger experience as well as safety

Technology Mercedes-Benz Headlights Can Project Infographics On The Road

The auto maker's DIGITAL LIGHT headlights aim to improve safety and communication with other drivers and pedestrians

Automotive The First Self-Driving Car Fleet Is Open To The Public In China

Pony.ai released an autonomous ride-hailing service open for general ridership

Grocery, Convenience & Supermarket How To Prepare Self-Driving Cars For The Next Frontier

The next wave of automotive development could see drivers only expected to intervene when a car requests it

Delivery & Logistics Dinner And Dry Cleaning Could Soon Arrive By Autonomous Microvan

Nuro's driverless delivery vehicle is a prototype cargo hauling droid

Advertising Samsung Ad Lets Tired Drivers Know They Can't Beat Sleep

A campaign for Samsung's safety app begins with a montage of "can do" advertising, but changes its tone to warn against the dangers of driving while tired

Design GM Prepares To Introduce Its First Car With No Steering Wheel

A safety petition for the Cruise AV—which has no steering wheel or pedals—hints at a forthcoming autonomous car sharing service

Advertising Audi Developed A Web Code To Prevent Distracted Driving

The script can disable websites when it detects that their visitors are behind the wheel

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