An update to the Lumos helmet pairs it with Apple Watch to make light-up turn signals even easier for bikers to activate
Toyota dealers incorporated new safety technology, like distance detectors and a color alert system, into a bicycle to advertise the Camry's features
The auto maker's DIGITAL LIGHT headlights aim to improve safety and communication with other drivers and pedestrians
A campaign for Samsung's safety app begins with a montage of "can do" advertising, but changes its tone to warn against the dangers of driving while tired
The script can disable websites when it detects that their visitors are behind the wheel
'Consequence Strains' highlights the risks of driving high that are often masked by playful marketing
Can't keep your eyes on the road? This AI from the University of Waterloo will remind you to stay focused
London hopes optical illusions painted on busy roads will trick motorists into reducing their speed
The ads aim to demonstrate how using your phone while on the road can warp a driver's perception of the world in front of them
An app called Crosswalk communicates with traffic lights to give pedestrians more time
Ecobici is made to create a pleasant soundscape on the road and alert everyone that a cyclist is nearby
With sensors and smartphones to make roads more flexible, Tilburg is addressing the question: how can a city become safer for less able residents?
With people always on their phones, this Dutch city thought of a way to help them cross the road safely and surely whether at day or night
The new Guardians of the Road program uses technology to help curb the country's increasing amount of fatal car accidents