An update to the Lumos helmet pairs it with Apple Watch to make light-up turn signals even easier for bikers to activate

Toyota dealers incorporated new safety technology, like distance detectors and a color alert system, into a bicycle to advertise the Camry's features

The auto maker's DIGITAL LIGHT headlights aim to improve safety and communication with other drivers and pedestrians

A campaign for Samsung's safety app begins with a montage of "can do" advertising, but changes its tone to warn against the dangers of driving while tired

The script can disable websites when it detects that their visitors are behind the wheel

'Consequence Strains' highlights the risks of driving high that are often masked by playful marketing

Can't keep your eyes on the road? This AI from the University of Waterloo will remind you to stay focused

London hopes optical illusions painted on busy roads will trick motorists into reducing their speed

The ads aim to demonstrate how using your phone while on the road can warp a driver's perception of the world in front of them

An app called Crosswalk communicates with traffic lights to give pedestrians more time

Ecobici is made to create a pleasant soundscape on the road and alert everyone that a cyclist is nearby

With sensors and smartphones to make roads more flexible, Tilburg is addressing the question: how can a city become safer for less able residents?

With people always on their phones, this Dutch city thought of a way to help them cross the road safely and surely whether at day or night

The new Guardians of the Road program uses technology to help curb the country's increasing amount of fatal car accidents