Rob Walker

Syndicated Why Gin Is Becoming Scotland's Biggest Spirit Export

The clear spirit is proving popular with distillers because it is quicker and easier to make

Advertising Rob Walker: How Stories Give Objects More Value [PSFK 2013]

Watch Rob Walker speak at PSFK CONFERENCE NYC 2010 to get geared up for our upcoming PSFK CONFERENCE 2013.

Design Installation Creates Imaginary Products For Fake Brands

'As Real As It Gets' is an exhibition at NY gallery apexart that explores what is real and what isn't as well as consumer expectations of retailers.

Retail The Power Of Narrative By Determining An Object's 'Value' [Need to Know]

Rob Walker explores the impact storytelling has on the perception of worth.

Technology Can An Annual Report's Design Influence A Firm's Valuation?

A recent study of the design of annual reports would indicate that their level of attractiveness directly affects a company's perceived valuation.

Work Imagined Developments Symbolize Revival in New Orleans [Pics]

Hypothetical Development Organization is dreaming up absurd uses of abandoned buildings to inspire urban renewal in New Orleans.

Technology How Digital Presentations Are Replacing Physical Collections

New York Times Magazine's columnist Rob Walker concludes his series with some final thoughts on the objects we collect and how.

Design 3 Great Kickstarter Projects To Back

PSFK suggests you support Rob Walker's Hypothetical Buildings, Adam Liebsohn's voyurl and Zack Lieberman's EyeWriter projects.

Advertising The Hypothetical Development Organization

Rob Walker has launched a fantastic new project designed to paint a brighter hypothetical future for New Orleans.

Taking Funny Kitten Videos Seriously

What if the central question of the Internet was not whether it is making society smarter or dumber, but rather, how it reflects us?

Design The Irony Of Digital Technology

According to a recent New York Times article, the more perfect our creative outputs can be, the more imperfect we yearn for them to be.

Gaming & Play Physical Merit Badges Extend Online Sharing Behaviors

As users become familiar with achievement systems and badges, how do these learned behaviors extend into the offline world?

Home Value, Gift Glutting And The Future Of Facebook

Has the platform fallen to the very expectation it has sought out to provide?

Video (Video) Rob Walker: PSFK Conference New York 2010

Rob Walker discusses Significant Objects, a project aimed at exploring the fluid relationship between objects and value.