Rockwell Group LAB is bringing a unique and playful perspective to their new installation in New York City
Leveraging advances in projection technology to provide directional cues and heads-up warnings to people when they need them.
Projection lighting technologies can deliver a visual guide and assurance where and when people need it.
Innovators are exploring how light can be used to quickly transfer information in stores and other environments.
Lighting sources are dynamically capturing and syncing with the real-time information around us to communicate location-specific information.
Intuitive interfaces synced with light are lowering the barrier to engagement and creating novel ways for people to interact with a space.
Engaging visual installations react to sound, highlighting unique local aspects of a place.
Lighting displays are being creatively deployed to evoke an emotional response.
In an urban setting, the simple presence of light can make any space feel more enticing.
Josh Walton discusses how the designs at Rockwell Group are about finding and exploring the blur between physical and digital.
Co-chiefs of the LAB at leading design firm explore how interactive technology can bridge the gap between digital and physical environments.
If you work in advertising or marketing, or you are a designer, an educator, or a true digital native; or just a global change-maker, there's something at this event for you.
Founders of Rockwell Labs explain how digital and physical realms come together to create spectacle and novel experiences.
The co-founder of Rockwell Group's LAB space James Tichenor and Josh Walton discuss how future architecture will be virtual as well as physical.