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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
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Josh Walton of the Rockwell Group discussed how their design projects are about finding and exploring the blur between physical and digital.

March 30, 2014
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At PSFK CONFERENCE LONDON, the duo demonstrated how the future of architecture involves combining physical spaces with virtual inputs and outputs.

February 12, 2014
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