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Automotive Volvo Campaign Offers Shoppers Interactive Advertisements

The Swedish car company is driving sales by giving consumers a chance to interact with its new S90 model straight from their mobile screens

Brand Activation & Immersion Walmart May Offer Consumers A Streaming Service To Compete With Amazon and Netflix

The retailer may be expanding into the world of video streaming, competing with established platforms by offering customers low-cost and ad-filled free options through its Vudu subsidiary

Entertainment Buzzfeed Wants To Make Scheduled Programming Part Of The Streaming Experience

As a way to attract more viewers for its original TV content, the online media company will stream shows at a scheduled time across all platforms

Entertainment Interactive TV Takes A More Organic Approach To Personalized Content

Viewers will be able to subconsciously determine how Eko's #WarGames series unfolds, based on what captures their attention

Luxury 11 Stories You Need To Know Today

L.A. bans e-cigarettes, Roku arrives in the UK early, the Pop gets his own fan magazine, and more.

Advertising 11 Stories You Need To Know Today

Pay-per-gaze advertising, Samsung to launch a smartwatch and Foursquare sells its location data to stores.

Technology Latest Roku Includes Remote With Built-In Headphone Jack

The new streaming player can instantly switch audio to the headphones while muting your TV speakers.

Retail 13 Stories You Need To Know Today

iPhone is the worst smartphone, Jay-Z to score Great Gatsby and HBO rejects Netflix...Links to start your day with.

Design 12 Stories You Need To Know Today

The iPad Mini sells out, NYT and WSJ take down their paywall for Sandy & Sweden imports garbage to produce energy.... Links to start your day with.

After Failed Roku Partnership, Netgear Eyes Google TV [Headlines]

Despite launching NeoTV recently, Netgear seeks access to the Android market through a partnership with Google TV.

Advertising Fruit-Shaped Device Helps Control TV With The iPhone

Peel has created an all-in-one TV, DVR and social media management system that allows users to channel surf, record and share from handheld devices.