Roula

Brand Activation & Immersion PSFK's Guide To New York Retail Innovation Week

Come meet pioneering retail minds from Target, Hershey's, Eileen Fisher and more in NYC from Jan 13-19

Analysis NYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist

Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist