The quantified self movement will likely extend to retail establishments as consumers expect more from analytics.
RunKeeper has partnered with GymPact, which rewards users for meeting exercise goals and fines them when they don't.
Kiip the mobile game rewards app, is branching out into the world of wellness of offer athletes a little extra motivation to run that extra mile.
Zombies, Run! is an augmented audio running game that challenges users to rebuild civilization after a zombie apocalypse by completing location- specific tasks while running in the real world.
RunKeeper's Health Graph API is now on public beta, so that fitness fanatics can give workout data access to their doctors, physical therapists, gym trainers, nutritionists, and the like.
PSFK discussed the Future Of Gaming with the founder of Six To Start about his augmented audio running game, Zombies, Run!
RunKeeper Live is a new feature in the Runkeeper iPhone application which allows users to share and track their outdoor activities in real time with their contacts.