PSFK spoke to Reebok and EPAM Continuum about their collaborative, tech-driven and interactive store installation, and the importance of a personal, humanizing approach to finding the right running shoes in a consumer-driven retail landscape
The running shoes, made in collaboration with footwear brand Saucony, place the donut chain in a fitness-conscious category
The story of how a baker started one of the world's largest sporting goods brands.
The sportswear brand's new line of running shoes shrinks to fit when heated with a hairdryer.
The D.C. outpost of the athletic brand releases a limited collection to commemorate the recent Women Half race.
The Mobium Elite promotes "adaptive running" and features a band that enhances the foot's natural spring.
Designer Mark Miner explores the creative process for the new collection launching this month.
Major sportswear supplier is launching a new line of running equipment this summer, just in time for the London 2012 Olympics.
A combination smart shoe and iPhone app transmits and visualizes data picked up by a chip implanted in the soccer cleat.