San Francisco

Fashion & Apparel San Francisco Shoppers Can Peruse Rent The Runway's 'Dream Closet'

The designer apparel rental service is debuting a flagship retail space targeted at young professionals of Silicon Valley

Brand Activation & Immersion World's First 3D-Printed Community Provides Housing For Low-Income Area

An undisclosed community in Latin American is slated to receive a development of 600-800 square-foot houses made possible through tech company ICON's state-of-the-art printer

Consumer Goods Interview: How DTC Sexual Wellness Brand Unbound Is De-Stigmatizing Female Pleasure

PSFK speaks to the co-founder and CEO of Unbound to learn more about female-driven sex tech innovation and using haptics to deliver the experiences female consumers want

Automotive Scooter Rental Service Bird Offers Members Monthly Subscription

Looking to enhance the convenience of its environmentally friendly scooter rental to compete with bike and ride shares, Bird will directly deliver to and pick up personal scooters from monthly subscribers

Entertainment AppleTV Streamers Can Enjoy Airbnb Original Programming

The home-share platform is creating original programming for AppleTV as well as potentially launching its own content studio

Fitness & Sport French Sporting Goods Retailer Opens Apple-Powered Cashless U.S. Store

Decathlon is launching its first and flagship location on U.S. soil complete with digital-led and cashless transaction features as well as experimenting with kiosk check-outs

Delivery & Logistics Uber Eats Elevates User Experience With Animations And Greater Transparency

The food delivery service revamped its mobile app to feature colorful animations, clearer delivery tracking and more specific timing options

Advertising Op-Ed: Color Trends, Color Psychology And What It All Means For Brands

99design's COO explains why color matters for retail brands more than they might think, sharing research on as well as applications of consumer color perceptions to help guide branding decisions

Shopper Marketing & Promotions Pandora Lets Listeners Choose And Skip Ads Through Voice

As part of its investment in a consumer ecosystem, the music platform will test interactive commercials that let listeners dictate their ad preferences

Beauty Whole Foods Takes Shoppers' Beauty Empties In Exchange For Bag Of Ethical Products

On March 30, the grocery and lifestyle retailer will reward the first 200 customers who bring an empty personal care product to select locations, giving them a beauty bag valued at $100 in promotion of its ethical & natural beauty expansion

Design DTC Furniture Brand Burrow On Engaging Customers Through Cultural Relevance And Experience

The digital-first home goods startup's creative director explains how the brand made the leap from online to brick and mortar with an experiential New York store, as well as why evolving to remain culturally relevant is key to brand success

Merchandising & Curation Banana Republic Offers Customers In-Store Luxury Beauty Shop

The apparel brand is incentivizing store visits with a Cos Bar beauty shop in shop, adding value to its brick and mortar experience while helping the smaller retailer gain exposure

Food & Beverage Interview: How An AI Robotics Company Is Pioneering A Future Of Autonomous Delivery

Nuro co-founder and president Dave Ferguson explains why automated delivery for consumer goods like grocery and beyond is poised to provide next-level accessibility and convenience at reduced cost, all while improving safety, creating jobs and reducing pollution

Luxury Interview: Cuyana Founders On Taking A Fewer, Better Approach To DTC Apparel

The founders of women's premium apparel brand Cuyana explain how they use data to build a brand targeted at what their consumers really want, taking a 'fewer, better' approach to enable luxury apparel at affordable price points