San Francisco

Brand Activation & Immersion San Francisco & Oakland's 7 Must-See Retail Spots

PSFK’S San Francisco and Oakland guide examines how retailers are incorporating technology and innovative practices in order to create memorable experiences for consumers

Store Experience & Design NYC Visitors Can Learn About Color In Interactive Exhibit Inspired By The City

Color Factory's New York show offers visitors a visually saturated and immersive experience with a backstory about life in the Big Apple

Retail San Franciscans Can Shop With Just A Scan Of Their Phone At Cashierless Store

Zippin recently opened shop in the Californian city, and lets shoppers simply sync their credit card to its app to then purchase what they want and be charged as they exit

Hotels, Hospitality & Travel Singapore Airlines To Offer Passengers Wellbeing Meals And Exercises

For several of its long-haul U.S. flights, Singapore Airlines is offering an elevated travel experience that centers on improved wellness, integrating the evergreen healthy living trend into its service

Merchandising & Curation Rotating Retail Space Offers E-Commerce Brands A Chance To Engage Consumers IRL

Batch is a store that rotates online brands every 8 to 10 weeks, giving the retailers a chance at upping their exposure and engagement through an ephemeral brick-and-mortar shop, all while offering consumers a steady stream of new goods

Shopper Marketing & Promotions REI's Rewilding Project Helps Improve The Wilderness Areas Of Five Cities

In partnership with local nonprofit organizations, the retailer is developing trails, increasing accessibility and encouraging more sustainable park management, measures that increase its brand value to customers while also serving environmental causes

Food & Beverage Robotic Coffee Stations Serve Fast And Accurate Orders

CAFE X's automated coffee machines take orders via app and work alongside human specialists, fulfilling two special orders in less than a minute

Cafe & Restaurant The Cafe Gets A Silicon Valley Makeover At Pinterest

Legendary graphic designer Susan Kare used her expertise in computer icons to brand a coffee shop at Pinterest's San Francisco headquarters

BEST OF: Richard Branson On Launching A Sport Business

We caught up with Sir Richard Branson and Virgin Sport CEO Mary Wittenberg at the world’s first press conference on the move to get the exclusive scoop on why they decided to combine the sweat of sport with the swagger of Virgin.

Hotels, Hospitality & Travel Uber Launches Drop-Anywhere Bike Rentals In San Francisco

Uber is partnering with Jump Bikes, an electric bike share, to add a bicycle rental option to its app

Loyalty & Membership San Francisco Activists See Irony In Yass, A Queer Startup Backed By Tech Wealth

A new startup is raising eyebrows over its links to Peter Thiel and its decision to open in a rapidly gentrifying neighborhood

Design How Design Thinking Is Taking Over The World

PSFK had the opportunity to catch up with IDEO's Bryan Walker on the role of a design firm in an ever-changing world

Fashion & Apparel How Silicon Valley Became One Of The World’s Trend Capitals

In recent years, Silicon Valley has been the epicenter of many shifts, from food to fashion and workplace culture

Advertising Airbnb Used Existing Listings To Design Its SF Headquarters

The new building drew inspiration from various locations and listed rentals on the website