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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
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Web entrepreneur who loves building a great team and taking on the biggest challenges possible. Specialties:Infinite resourcefulness and an unwillingness to give up. Also helpful that I can take a punch.

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Ariel Waldman is the founder of Spacehack.org, a directory of ways to participate in space exploration, and the global instigator of Science Hack Day, an event that brings together scientists, technologists, designers and people with good ideas to see what they can create in one weekend. Ariel is currently an appointed National Academy of Sciences committee member of a congressionally-requested study on the future of human spaceflight. She also sits on the external council for NASA Innovative Advanced Concepts, a program that nurtures radical, sci-fi-esque ideas that could transform future NASA missions. In 2013, Ariel received an honor from the White House for being a Champion of Change in citizen science.

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Watch Stitch Fix’s COO speak at PSFK's Future of Retail 2016 report SF event on the role of machine learning in personalized shopping

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Watch Uber’s Director of Product Experience at Uber, speak at PSFK's Future of Retail 2016 report SF event about the importance of perfect partnerships (that may or may not involve kittens)

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