LucasFilm to launch a new AR game that encourages fans to seek out merchandise for special codes
Dos Toros has set up special geofilters around NYC for participants to snap a photo to redeem a burrito
Filters have been strategically placed in neighborhoods around the city for players to track down to win prizes
Google Streetmaps inspired Cern to create the world's largest scavenger hunt.
Heineken created the contest to give fans a chance to win free tickets to the U.S. Open Men’s Final.
Learn about New York's iconic architectural sites one clue at a time.
In today's stroll through the PechaKucha archives we discover a presentation on a fun community activity in Canada's biggest city.
Nike+ users in Japan are on the look out for brightly colored sports items.
Three 2012 Journey models were given away by putting clues on Youtube and in TV ads to hint at their location
Neiman Marcus has been slow on digital uptake but is now engaging a potentially younger and wider spread consumer base with its updated ad platform.
The outdoor goods company promotes adventures accessible to NYC consumers with an augmented reality scavenger hunt placed throughout the city.
PSFK spoke about the Future Of Gaming with the founder of Stray Boots, a company that offers interactive, cell phone-guided tours.
The Go Game App is location based, about urban adventure, and apparently more like ‘a scavenger hunt on steroids.' Available only on the iPhone, users are able to integrate video into the core of game play resulting in a plethora of possible scenarios.
Capitalizing on location-sharing and mobile technologies, the newspaper has introduced an interactive scavenger hunt that challenges users on a trek through the city.