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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

Recommended Experts

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Philippe Ostiguy is a strategist at 2x4, where he works on projects for renowned fashion, lifestyle and entertainment clients. Ostiguy has a Master's Degree in Branding from the School of Visual Arts.

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Emeka Patrick is the Creative Director at Anchor Worldwide, a global creative, production and media agency. He is also a Creative Strategist for AREA4 where he provides copy, strategy and concepting for website and experiential projects. Patrick describes himself as a "bucker of convention and embracer of disruption." He attended the University of Michigan where he received a Bachelor of Arts in German, and he also received a Master of Professional Studies n Branding from the School of Visual Arts.

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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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