School of Visual Arts

Advertising How To Bring A Diverse Background To Branding

Interbrand Associate Strategist Kate Larrabee discusses the power of recognizing, developing and embracing our strengths as individuals and brands

Advertising A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris and SVA alumnus shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Design There’s No One Surefire Branding Strategy, But You Should Always Make People Care

SVA Branding alumnus stresses the importance of developing your own style and POV to excel both personally and professionally

Home Why a Branding Alumnus Favors Brands that Can Reinvent Themselves

SVA Branding alumnus shares why she chose to enroll in the Masters in Branding Program

Design Food Designer: How The Eating Experience Can Unlock Hidden Creativity [PSFK 2014]

In this video, Emilie Baltz talks about her year of experiences using food to inspire new ideas.

Home A Superhero Tool Belt For The Modern Protestor [Pics]

Design students imagine fashionable aids to give people confidence during protests.

Luxury How Moleskine Transformed The Process Of Reading

'Nomadic readings' breathe new life into a classic work of literature.

Design Tiny Signs Lend A Voice To New York’s Lost Objects [Pics]

Yoonjin Lee's adorable and funny project addresses the banal items we see on city streets.

Design How Female-Friendly Design Could Make Women Buy More Condoms [Pics]

Student design team creates a contraceptive you be happy to keep out in the open.

Design Photos Capture Outdated Laws That Still Exist Today [Pics]

Photographer attempts to break the law across all 50 states with a project highlighting silly legislation.

Advertising Why An Understanding Of Culture Is Inseparable From Good Branding

SVA Branding alum tells us why the ‘human’ factor is key to brand identity.

Editors Pick PSFK's Top Five Stories Of The Week

Facebook flavored ice cream and an Instagram hotel. We review the best in design, culture, art, fashion.

Hotels, Hospitality & Travel 100 Ways To Improve The NYC Subway System

SVA Student creates one new idea each day that could improve NYC commuters' lives.

Advertising How Can We Redesign New York City's Metrocard? [Pics]

A new project from an SVA student puts a personal twist on the NYC subway card.

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