Science Fiction

Advertising Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Entertainment 4 Entertainment Ideas Engaging Fans Far From The Screen

PSFK rounds up a few of the newest products and innovative advertising from the entertainment industry this month

Advertising Netflix Planted A Fake Biotech Booth At CES To Promote A New Sci-Fi Show

The Psychasec stall features 'lab-grown bodies' from the upcoming sci-fi series Altered Carbon

Design Why Lowe's Turned To Comic Books To Understand Their Retail Future

Lowe's Innovation Labs uses comic books to describe new products it has in its stores

Health Modern Biohacker Is Enabling Anyone To Experiment With Their DNA

Biohacker Josiah Zayner wants to build a future where humans can modify their own genetics structure

Design Fahrenheit 451 Special Edition Only Reveals Words With Heat

Publisher uses thermochromic pages that are black when you first flick through it

Cafe & Restaurant Robot Staves Off Loneliness For Chronically Ill Children

A Norwegian startup company has created an automaton that helps children with long-term sickness be part of normal life again

Analysis Top 4 Innovations This Month From The Automotive World

News bites on a global shift to electric vehicles, movie cars and the world's quietest ride

Retail Is AI Changing The Relationship Between Brands And Consumers?

Tom Lovegrove, Head of Planning at Wasserman, discusses how society is witnessing a rapidly narrowing gap between science fiction and reality thanks to mass-market application of AI

Hotels, Hospitality & Travel Why Seoul's Garden Bridge Is A Success In Urban Planning

Seoul’s ambitious Skygarden revives a disused elevated 1970s highway with 24,000 plants – and is open to all, 24 hours a day

Interview How Do Content Creators Cut Through The Noise Of The Media Today?

Justin Montanino, New York Media’s Senior Director of Branded Content, discusses the key challenges, shifts and trends that are on the horizon in the entertainment industry this year

Features The Diverse Influences Of Sci-Fi Game Design

Hello Games’ No Man's Sky is one of the most visually interesting games of the past decade. But where does its approach to sci-fi come from?

Work From Literacy Tools to Office Welcome Mats, Brand Essences Begin With the Right Question

SVA alum and Co-Founder of Quill, Thomas Calabrese, on understanding branding through a blend of meaning, reverence and individuation

Gaming & Play Flying Cars and Hoverboards Populate Past Visions of Future Cities

From concepts of airborne cities to proposals for a dome over Manhattan, these grand plans and unbuildable designs set high expectations

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