Brand Activation & Immersion Scotch Fans Can Take A Virtual Distillery Tour At Grand Central Station

Macallan is celebrating its new facility in Scotland by allowing New York commuters to visit via a fully-immersive 4D VR experience

Advertising Singing Contest Promotes Diversity And Creativity

Buchanan’s whiskey collaborates with Latin singer for a marketing campaign that highlights Hispanic culture

Advertising Anchorman 2 Releases Specialty Brand Of Scotch For Movie Launch

To promote the film’s release, ‘Ron Burgundy Scotch’ is being created.

Design Whisky Serving Set Designed To Balance On Itself

Scottish distillery Ballantine's whimsical yet elegant serving set creates a unique ritual for inbibing their 12 year blend.

Home High-End Whisky Is Inspired By Norse Mythology

Highland Park balances engagement of existing and potential consumers with the creation of a new and imaginative product.

Design Limited-Edition Whisky Bottles Labeled With Annie Leibovitz's Photos

The renowned photographer creates a series of images for Macallan scotch.

Innovation Flavor Map Helps You Taste Whiskey Like An Expert develops an easy-to-understand matrix chart that identifies various profiles.

Advertising Telling The Story Of Scotch Through Photography

A recent collaboration between scotch brand The Macallan and photographer Albert Watson reminds us that branded content and art don't have to be mutually exclusive.