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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
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Tim Rodgers is the Co-Founder and CPO of SHOPTHAT, a company focused on making shopping for beauty products much easier by allowing consumers to easily discover, curate and purchase products via the Web and Facebook Messenger. Tim is also the Founder of rehab, an award winning technology company focussed on creating brand services through messaging, voice and AR.

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Ramesh Raskar, Associate Professor, MIT Media Lab Ramesh Raskar joined the Media Lab from Mitsubishi Electric Research Laboratories in 2008 as head of the Lab’s Camera Culture research group. His research interests span the fields of computational photography, inverse problems in imaging and human-computer interaction. Recent projects and inventions include transient imaging to look around a corner, a next generation CAT-Scan machine, imperceptible markers for motion capture (Prakash), long distance barcodes (Bokode), touch+hover 3D interaction displays (BiDi screen), low-cost eye care devices (Netra,Catra), new theoretical models to augment light fields (ALF) to represent wave phenomena and algebraic rank constraints for 3D displays(HR3D). In 2004, Raskar received the TR100 Award from Technology Review, which recognizes top young innovators under the age of 35, and in 2003, the Global Indus Technovator Award, instituted at MIT to recognize the top 20 Indian technology innovators worldwide. In 2009, he was awarded a Sloan Research Fellowship. In 2010, he received the Darpa Young Faculty award. Other awards include Marr Prize honorable mention 2009, LAUNCH Health Innovation Award, presented by NASA, USAID, US State Dept and NIKE, 2010, Vodafone Wireless Innovation Project Award (first place), 2011. He holds over 40 US patents and has received four Mitsubishi Electric Invention Awards. He is currently co-authoring a book on Computational Photography.

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The Barbarian Group's Keith Butters explains how to use interactive screens to attract customers and improve their in-store experiences

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Creating and consuming in the digital age is detrimental to our social capacities

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