Ad campaign that lifts the veil on policies some governments would rather keep secret.
The lingerie company releases it's first app that gives an interactive peek at what bra the Slovakian supermodel wears under her clothes for various occasions.
A new spoof campaign from water brand ‘exposes’ the actress’s secrets that she’s carrying triplets, wears a ‘Rachel’ wig, and somehow is Jimmy Kimmel's mom.
In Britain in the last few weeks, Manchester United footballer Ryan Giggs has become the latest public figure to learn the hard way that suppressing secrets in the online age is like stamping on mercury.
Brands might discover that their best strategy in our age of over-sharing may be to maintain an aura of mystery.