security

Banks, Insurance & Financial Services Op-Ed: How Financial Services Can Enable Trust By Building Relationships Beyond The Transaction

Author Shannon McLay makes the case for taking an old-school approach to an increasingly automated financial service industry, building the trust millennials consumers want with community and personalization

Automotive Amazon Prime Shoppers Can Receive Deliveries Straight To Their Garage

The mega online retailer's Key for Garage feature lets Prime customers link their account with MyQ's garage security technology to safely let in Amazon deliveries

Analysis Interview: How Mastercard Is Investing In A Sonic Identity To Immerse Customers In Its Brand

Mastercard chief marketing and communications officer speaks to PSFK about the company's evolution in accordance with consumer behavior, transforming its logo into a sonic-visual experience and dropping its written name to better suit today's retail environments

Baby Boomers Interview: Why A Finance Management Platform Prioritizes Flexibility For Today's Active Retirees

Kindur VP of design & experience speaks to PSFK about how the digital platform works to increase transparency and accessibility when it comes to managing modern finances, designing user experiences in accordance with the behavior of today’s retirees to better meet their needs

Health Health Platform Uses Blockchain Tech To Help Customers Monetize Their Data

Startup CoverUs is using blockchain technology to encrypt health data and let individuals sell it to healthcare companies for research purposes

Retail Blockchain-Based Network Lets Members Transact With Trusted Peers

Credo360 is a peer-to-peer network built on social credibility, letting members transact with trusted strangers based on the reputation of their digital identity

Brand Activation & Immersion Interview: Macerich’s Chief Digital Officer On Creating Physical Retail For Digitally Native Brands

With retail design platform BrandBox, commercial real estate company Macerich has found a way to bring digitally native brands into its malls and shopping centers

Post Purchase Service & Support Walmart Plans To Secure Consumer Data With Own Blockchain System

A secure decentralized platform would provide consumers more protection against potential data breaches by barring third-party access

Packaging & Product Engagement Customers Can Detect Counterfeit Medicine With A Mobile Phone Scan

Called BitSecure Mobile, the system involves pharmaceutical packaging labels that customers can scan using the related mobile app, helping crack down on counterfeit meds by providing instant authentication

Loyalty & Membership Uber Invests In South America With $64 Million São Paulo Tech Center For Safety Development

Catering to its second-largest national customer base, the ridesharing app’s new space will focus on developing technology to increase safety for riders and drivers in Brazil and around the world

Features How Banks Are Using Data To Protect Consumers' Privacy

From fingerprint and facial scanning to voice-activation log-in, banks are implementing several different personalized authentication tools to cultivate consumer trust in the institution and to ensure users that their information remains secure

Fashion & Apparel Bracelet Allows Consumers To Safely Store Cryptocurrency

Design studio Layer created a stylish accessory meant to make digital currencies more practical and secure for everyday use

Cafe & Restaurant How Brands Are Marshaling Personal Information To Enhance Security And Improve Services

Innovative ways of identifying people serve not only to better secure information but also to streamline the user experiences of various services

Advertising Metro Door Ads Can Read Commuters' Reactions

A subway line in Brazil has implemented facial recognition for advertisements, raising concerns about personal data and privacy

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