Brand Activation & Immersion Selfridges Courts Millennial Males With Streetwear And In-Store Skate Bowl

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

Shopper Education & Assistance Krispy Kreme Kiosk Lets U.K. Mall Shoppers Make Their Own Donuts

A Selfridges in Birmingham, U.K. opened up a DIY donut booth where shoppers can decide on toppings, fillings and decorations for their treats, helping to drive more foot traffic into the Bullring & Grand Central shopping center

Retail Selfridges Turns Its Flagship Location Into A Sculpture Gallery

The retailer is providing another reason for customers to visit the London department store with a rotating series of large-scale sculptures and artist collabs

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Fashion & Apparel Selfridges' Activates A Sense Of Community That Online-Retail Fails To Replicate

A.F. Vandevorst's hospital fashion show from 1999 is serving as inspiration for the British department store's latest project in physical retail

Luxury Selfridges Looks To Reclaim The Essence Of Luxury

With a little bit of help from Google, UK department store seeks to define and explore the pillars of radical luxury

Fitness & Sport Selfridges Boxing Ring Invites Shoppers To Engage With Artist's Collection

Artist Michèle Lamy takes up residence at the London department store with an activewear collection and boxing workshops

Cafe & Restaurant How Retail Spaces Can Forge Connections With Community Events

PSFK's Future of Retail 2018 report takes a look at social events and experiences that bring communities together within stores

Fashion & Apparel Selfridges Concept Corner Shop Curates Unique Brand Collaborations

Selfridges Corner Shop will curate accessories by theme at the department store's flagship location

Retail Miranda July Opens An Interfaith Charity Shop In A London Department Store

Profits from the pop-up secondhand shop inside Selfridges will be shared equally by its four partners

Advertising In Conversation with Coca-Cola's VP of Global Design

James Sommerville offers insight to the design processes that influence billions of consumers each day

Design Gender-Free Shopping Will Take Your Preconceptions for a Spin

Fashion retailer Selfridges throws gender roles out of the store window

Editors Pick The Future of Selfridges [Future of Retail]

Creative agency Your Studio creates an immersive and intuitive shopping experience that brings consumers closer to products for Selfridges

Retail Perfume Scientists Turn Shoppers' Movements Into A Custom Scent

Selfridges offers an audio-guided installation that ends with a perfume being created based on people's reactions to the space.