selfridges

Analysis The Brick-And-Mortar Stores Turning Shopping Into Entertainment

From Selfridges to Samsung, retailers are reinventing the physical channel with participatory activations like skate parks, community video gaming and more

Automotive PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Fashion & Apparel Selfridges Brings PacSun's California Style To U.K. Shoppers

The American West Coast clothing brand is branching out to shoppers across the pond in a first-ever popup collaboration with the luxury department store

Brand Activation & Immersion Interview: A Macy's Fragrance Experience Points To The Future Of The Department Store

Trevor Sumner, CEO of Perch Interactive, discusses how the retail marketing tech company created a dynamic fragrance experience for Macy's, as well as why today's department stores should focus on engaging, digital-rich, limited-time experiences to compete with their DTC counterparts

Features How London Fashion Retailers Like Selfridges Stay On Top Of The Store Game

As detailed in PSFK's London Retail Innovation Guide 2019, the fashion-forward city's top names leading the next generation of brick and mortar range from digital-native startups to longstanding department stores

Merchandising & Curation Selfridges Courts Millennial Males With Streetwear And In-Store Skate Bowl

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

Beauty How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions

From Roman piazza-inspired pop-ups to 'phygital' interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product offerings

Shopper Education & Assistance Krispy Kreme Kiosk Lets U.K. Mall Shoppers Make Their Own Donuts

A Selfridges in Birmingham, U.K. opened up a DIY donut booth where shoppers can decide on toppings, fillings and decorations for their treats, helping to drive more foot traffic into the Bullring & Grand Central shopping center

Retail Selfridges Turns Its Flagship Location Into A Sculpture Gallery

The retailer is providing another reason for customers to visit the London department store with a rotating series of large-scale sculptures and artist collabs

Luxury Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Fashion & Apparel Selfridges' Activates A Sense Of Community That Online-Retail Fails To Replicate

A.F. Vandevorst's hospital fashion show from 1999 is serving as inspiration for the British department store's latest project in physical retail

Luxury Selfridges Looks To Reclaim The Essence Of Luxury

With a little bit of help from Google, UK department store seeks to define and explore the pillars of radical luxury

Shopper Marketing & Promotion Retail Column: How To Get Brick-And-Mortar Retail Right

Retail columnist Winston Wright addresses some of the biggest hits and misses from brick-and-mortar in the last few weeks.

Fitness & Sport Selfridges Boxing Ring Invites Shoppers To Engage With Artist's Collection

Artist Michèle Lamy takes up residence at the London department store with an activewear collection and boxing workshops

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