senses

Entertainment Hear, See, Smell And Feel The Music At XIX Collective

A four-dimensional dome in Long Island City offers busy New Yorkers an intimate concert-going experience that stimulates every sense using high-tech integrations

Beauty Coty Lets Store Shoppers Discover Its Fragrances In Multisensory VR Experience

The beauty brand launched a fragrance discovery experience that uses touch, smell, sound and sight to take visitors to its Buenos Aires store on an immersive journey

Food & Beverage Rice Krispie Treats Provide 10-Second Messages For Auditory Learners

The brand is allowing for greater inclusivity by providing braille stickers and recordable audio boxes for people who are vision-impaired

Video Design For The Senses To Improve The Human Experience

Experiential designer Emilie Baltz argues that playful experiences create positive emotional relationships founded in creativity and discovery

Advertising Interview: How Scent Is Set To Revolutionize The Customer Experience

In this interview, sensory design and fragrance expert Olivia Jezler shares her insight on the potential for scent, when integrated into retail design, to provide more meaningful and engaging experiences for consumers

Design Zoetrope Windows Make Hyperloop Transportation More Scenic

The optical illusion could make some reluctant travelers more comfortable with tube-system commutes

Brand Activation & Immersion This Scented Bus Stop Ad Teases A Vegan Cookbook

Joining the trend around experiential marketing, HarperCollins is advertising Bosh!'s new cookbook by presenting people with a multi-sensory bus-stop experience

Retail How Brands Are Upping Their Game Using Olfactory Immersion

Scents are the latest addition to products and services from companies ranging from Cartier to Vaqso, as brands from many different industries aim to enhance the consumer experience

Store Experience & Design How To Create Engaging Brand Stories Using The Power of Scent

Scent can be evocative, alluring or even repulsive—and now constitutes a tactic brands are employing in their services as well as in complementing promotional stories about the company

Automotive Vibrations Help The Blind Sense Scenery Outside Car Windows

Ford developed experimental technology to improve the mobility experience for the visually impaired

Health How Wellness Brands Are Harnessing The Power Of Scent

Wellness and scent are especially well-suited for one another, which is why brands are creating scent-centric products that promote healthy living

Fashion & Apparel This Eyeglasses Company Is Solving Vision Strain With Style

Felix Gray brings affordable and stylish options to the glasses game with proprietary lenses that filter out blue light from screens

Packaging & Product Engagement Packaging Turns Buying Condoms Into A Tactile Experience

Concept packaging that uses texture, color and straightforward messaging is a welcome departure from flashy and tacky graphics

Advertising Old Spice Managed To Stuff An Entire Blazer Into A Magazine

GQ readers can pull a paper sport coat doused in cologne from the pages of the magazine's April issue